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1. Representation The production or construction of ideas or images in a communicative
form; the depiction through language of an idea, event, person, or
institution
2. Signified Mental concept of what is referred to as
3. Signifier The physical form of the sign (symbols / words)
4. Semiotics The study of signs and sign systmes and the ways in which they create
meaning
5. Symbol A sign that bears no direct resemblance to what is signifies (words).
Communica- tion based on exchange of systems of symbols
6. Intertextuality The meaning we make of one text depends on the meanings we have
drawn from other sets of signs we have encountered
7. Polysemic Idea that sign can have multiple meanings. Dependent on the context.
8. Indeterminacy 12. Agency and structure
of
Representatio
n
9. Denotativ
e
meaning
10. Connotativ
e
meaning
11. The encoding
/ decoding
model
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, MACS 130 Final Exam Questions With Correct Answers Already
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Multiple ways of
representing an Implicit, suggesting, implying. Implied meaning
object/event/action, no
necessary correspon-
combines models to recognize that media texts are created to deliver
dence between the
meaning encoding and that specific messages and that individuals actively interpret these
messages
decoded by receiver
Explicit, literal meaning of a -agency: the capacity of individuals act independently and make their
communication own free choices
-structure: recurrent patterns which influence or limit choices
13. Literary criticism the study and interpretation of texts. Ditterent ways it texts can be
understood
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