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ESB EXAM Study Guide Questions & Verified Complete Solutions

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ESB EXAM Study Guide Questions & Verified Complete Solutions Purpose: To validate foundational knowledge in entrepreneurship and running small businesses.

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2025/2026
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Courage - correct answer ✔✔Takes risks in spite of possible losses



Flexibility - correct answer ✔✔Ability to adapt, willingness to change



Empathy - correct answer ✔✔Sensitive to thoughts and feelings of others



What are three characteristics of entrepreneurs? - correct answer ✔✔Creativity, Determination,
Enthusiasm



After a self-assessment, a potential entrepreneur has learned that she has a very low risk
tolerance. Based upon this finding, which approach might be less stressful for the entrepreneur
to have her own business? - correct answer ✔✔Buy an existing business that is already
successful.



An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based on the
scenario provided, what should be emphasized in marketing to attract customers? - correct
answer ✔✔Location



An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business? - correct answer ✔✔Lower Prices



Which is one of the greatest benefits of entrepreneurship? - correct answer ✔✔Being your own
boss



Which are three risks of entrepreneurship? - correct answer ✔✔Long hours, potential business
failure, financial insecurity

,Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off he
is denied because of customer workload.

Which benefit of entrepreneurship will Gabe most enjoy? - correct answer ✔✔Autonomy



What is a primary benefit of starting a new business without purchasing a franchise or buying
an existing business? - correct answer ✔✔Developing your own rules



A mechanic just graduated from motorcycle repair school and wants to start a business because
there is a lack of motorcycle repair shops in the local town. Given the facts provided, which
opportunity would be the best choice for the motorcycle mechanic to open a business? - correct
answer ✔✔Start a new business and invest $50,000 in modern diagnostic tools.



An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to
sell purses, belts, and other leathercrafts from her home. Which opportunity for starting a
leathercraft business would have the highest probability of success? - correct answer ✔✔Build
an online storefront



Based upon the education and skills gained from the years of vocational training as an auto
mechanic, as well as having grown up in a family of entrepreneurs, a young adult decides to
open an auto mechanic shop. Which customer group will this new auto mechanic business
support? - correct answer ✔✔Businesses



The owner of a pizza delivery business is seeking new customers. The owner has identified a
group of potential customers that have moved into some new housing within reaches of his
drivers. Which method of segmentation is the owner using? - correct answer ✔✔Geographic



A child daycare center needs to identify a value of proposition that will help parents feel secure
about using their services. Which two initiatives meets this objective? - correct answer
✔✔Providing live web cams parents can access from the Internet by using a secure logon.
Offering a list of references from other parents

, The owner of a pet daycare is presenting a plan to investors to expand the facility and promises
the center will meet the needs of customers with a variety of schedules. What is a legitimate
value proposition for potential customers? - correct answer ✔✔Providing extended hours to
pickup and drop off pets before and after work



Which two groups benefit most from a well-written business plan? - correct answer
✔✔Business owner

Investors



Which of the following should be addressed in the description section of a business plan? -
correct answer ✔✔Target Markets



Easy to setup, but has unlimited liability. - correct answer ✔✔Sole Proprietorship



Terminates upon death of a partner - correct answer ✔✔General or Limited Partnership



Double-taxed, but best for international businesses - correct answer ✔✔C Corporation



Similar to a C Corporation, but taxed at a lower rate - correct answer ✔✔S Corporation



Owned by no one; pays no U.S federal tax - correct answer ✔✔Nonprofit Corporation



Best for a single member seeking low risk - correct answer ✔✔Limited Liability Company



The partners of an awning repair shop are assessing the amount of money needed to start a
business at a new location. The partners have calculating that the business will generate more
than enough revenue to cover monthly expenses after its second month in operation. What is
the amount of start-up capital the partners will need to open the new awning repair business? -
correct answer ✔✔$84,920
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