2 (COMPLETE
ANSWERS) Semester
2 2025 - DUE 30
September 2025
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,Foreign Exchange Market Disruption: Strategic Options for Established Banks
Established financial institutions currently profit significantly from the foreign exchange market
for travelers, leveraging the spread between their buy and sell rates. However, the emergence of
disruptor banks offering multi-currency accounts and peer-to-peer (P2P) transaction apps poses a
substantial threat to these profits. Here's a discussion of the risks and benefits of strategic options
for existing banks:
Strategic Options
1. Acquire or Partner with Disruptor Fintechs:
o Benefits: This offers a rapid entry into the new market, leveraging the technology
and customer base of the disruptor. It can also help mitigate the risk of being
completely outmaneuvered. Partnering allows for a less disruptive integration,
potentially retaining some of the existing infrastructure and brand loyalty.
o Risks: High acquisition costs. Integration challenges with existing systems and
company culture. Potential loss of control over product development and
customer experience. The disruptor's business model might not align perfectly
with the established bank's overall strategy.
2. Develop In-House Competing Solutions:
o Benefits: Full control over product development, customer experience, and brand
messaging. Potential to leverage existing customer relationships and
infrastructure. Can be tailored to the bank's specific strategic goals.
o Risks: Significant investment in technology and talent. Longer time to market
compared to acquisition, allowing disruptors to gain further market share. Risk of
internal development failing to match the agility and innovation of fintechs.
Requires a cultural shift towards innovation and faster decision-making.
3. Focus on Niche Markets or Premium Services:
o Benefits: Avoid direct competition with low-cost disruptors by focusing on high-
value segments or specialized services (e.g., complex corporate FX, premium
travel packages with integrated FX services). This can maintain profitability
without a complete overhaul of the business model.
o Risks: Shrinking market size as the mass market moves to disruptors. May not be
a sustainable long-term strategy if the niche erodes.
4. Lobby for Regulatory Changes:
, o Benefits: If successful, new regulations could level the playing field or impose
restrictions on disruptor business models, thus protecting existing profit streams.
o Risks: Time-consuming and uncertain outcome. May be perceived negatively by
customers and regulators as anti-competitive. Disruptors often adapt quickly to
regulatory changes.
5. Educate and Retain Customers:
o Benefits: Highlighting the security, reliability, and comprehensive services
offered by established banks compared to newer, less proven entities. Offering
loyalty programs or improved rates for existing customers.
o Risks: May not be sufficient to counteract the allure of lower costs and
convenience offered by disruptors. Customers might prioritize price and ease of
use over perceived security.
XYZF Ltd. - Online Retail Store Expansion
This section of the prompt deals with the expansion of XYZF Ltd. into an online retail store.
A. (i) Business Ecosystem Participants
Current XYZ Ltd. Ecosystem:
1. ABCD Ltd. (Material Supplier): Provides the raw materials (fabrics, threads, etc.)
necessary for XYZF Ltd. to manufacture clothing. Their role is crucial for the input
phase of production.
2. Company X (Sewing Machine Rental): Supplies the essential equipment (sewing
machines) that XYZF Ltd. uses for its manufacturing process. They enable the
production capability.
New Ecosystem (with Online Retail Store):
1. TNX (Software Supplier): Provides the platform and technology for the online retail
store application. This includes website development, e-commerce functionality, and
potentially integration with other systems.
2. International Courier Companies (e.g., DHL, FedEx, UPS): Given the online store
will be accessible worldwide, XYZF Ltd. will need reliable partners for global logistics
and delivery of products directly to consumers, a role not present in the current
ecosystem.
A. (ii) Online Store Application Features for Digital Customer Needs
1. User-Friendly Interface with High-Quality Visuals:
, o Explanation: The online store should feature intuitive navigation, clear product
categorization, and high-resolution images/videos of the clothing from multiple
angles. This includes zoom functions and potentially 360-degree views.
o Benefit to Digital Customers: This addresses the inability to physically touch or
try on clothes online. Customers can get a realistic sense of the product's
appearance, texture (implied through visuals), and fit, reducing uncertainty and
increasing purchase confidence. For XYZ Ltd., this translates to fewer returns.
2. Secure and Diverse Payment Gateways:
o Explanation: The application must integrate a variety of secure payment options,
such as credit/debit cards, PayPal, Apple Pay, and potentially local payment
methods relevant to target international markets. Robust encryption and fraud
prevention measures are essential.
o Benefit to Digital Customers: Customers can complete transactions using their
preferred and most trusted payment method, with the assurance that their financial
information is protected. This convenience and security encourage completion of
purchases.
A. (iii) Effect on XYZ Ltd. Business Value Creation
Introducing the online retail store would significantly enhance XYZ Ltd.'s business value
creation by:
1. Expanding Market Reach: Moving from a purely domestic wholesale model to a global
direct-to-consumer (D2C) online presence opens up a vastly larger customer base. This
increases potential revenue streams and diversifies geographic risk.
2. Capturing Higher Margins: By selling directly to consumers, XYZ Ltd. can bypass the
wholesale and retail markups, thereby capturing a larger portion of the final selling price.
This improves profitability per unit sold.
3. Direct Customer Relationship and Feedback: The online store allows XYZ Ltd. to
interact directly with its end customers, gather valuable data on preferences, and receive
immediate feedback. This can inform product development, marketing strategies, and
improve customer loyalty, creating a more responsive and value-driven business.
A. (iv) Residual Value Capture and Sharing
Profit Before Tax: R2,000,000
Tax Rate: 28%
Tax Amount: R2,000,000 * 0.28 = R560,000
Profit After Tax: R2,000,000 - R560,000 = R1,440,000
Dividend Distribution Policy: 20% of profit after tax