, MNM3701 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2025 - DUE 15 September 2025; 100% correct
solutions and explanations.
MARKETING PLAN FOR BATHU
Table of Contents
1. Introduction
2. Segmentation, Targeting and Positioning
2.1 Segmentation
2.2 Targeting
2.3 Positioning
3. Marketing Mix (4Ps)
3.1 Product
3.2 Price
3.3 Place
3.4 Promotion
4. Implementation Strategy
4.1 Short-term (0–6 months)
4.2 Medium-term (6–18 months)
4.3 Long-term (18+ months)
5. Evaluation and Control
6. Conclusion
7. References
1. INTRODUCTION
Bathu is a proudly South African sneaker brand founded in 2015 by
Theo Baloyi with the vision of telling an authentic African story
through shoes. The company has since grown into a leading
township-born Small, Medium and Micro Enterprise (SMME), with
Semester 2 2025 - DUE 15 September 2025; 100% correct
solutions and explanations.
MARKETING PLAN FOR BATHU
Table of Contents
1. Introduction
2. Segmentation, Targeting and Positioning
2.1 Segmentation
2.2 Targeting
2.3 Positioning
3. Marketing Mix (4Ps)
3.1 Product
3.2 Price
3.3 Place
3.4 Promotion
4. Implementation Strategy
4.1 Short-term (0–6 months)
4.2 Medium-term (6–18 months)
4.3 Long-term (18+ months)
5. Evaluation and Control
6. Conclusion
7. References
1. INTRODUCTION
Bathu is a proudly South African sneaker brand founded in 2015 by
Theo Baloyi with the vision of telling an authentic African story
through shoes. The company has since grown into a leading
township-born Small, Medium and Micro Enterprise (SMME), with
