1|Page
D099 WGU SALES MANAGEMENT EXAM | 2025-2026 LATEST
UPDATED | ACTUAL EXAM QUESTIONS WITH SOLUTIONS |
100% RATED CORRECT | 100% VERFIED SOLTIONS |
ALREADY GRADED A+
Functional relationships - (answer)Limited, ongoing relationships that develop
when a buyer continues to purchase a product from a seller out of habit, as long as
its needs are met
Modular structure - (answer)Divides the business into small, tightly knit strategic
business units (SBUs), which focus on specific elements of the organizational
process
Value chain - (answer)The process or activities by which a company adds value to
a product, including production, marketing, and the provision of after-sales service
Strategic business units (SBUs) - (answer)A profit center that focuses on product
offering and market segment
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Sustainable competitive advantage - (answer)Company assets, attributes, or
abilities that are difficult to duplicate or exceed and provide a superior or favorable
long-term position over competitors
Factors that can help a business develop a sustainable competitive advantage -
(answer)Customer loyalty, location, distribution and information systems (Getting
products at a cheap price and selling them at a reasonable price), unique
merchandise, vendor relations, customer service, and multiple source advantage
(being widely recognized by your strengths)
Business intelligence (BI) - (answer)The use of data in an enterprise to facilitate
decision-making
Big data analytics - (answer)Large, complex data sets that require non-traditional
data processing software to predict trends and forecasts
Four elements that make up ethical behavior within an organization - (answer)A
written code of ethics and standards. Ethics training to executives, managers, and
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employees. Availability of advice on ethical situations (advice lines or ethics
offices). A system for confidential reporting.
Integrated marketing communications (IMC) - (answer)The careful coordination of
all promotional activities—media advertising, sales promotion, personal selling,
and public relations, as well as direct marketing, packaging, and other forms of
promotion—to produce a consistent, unified message that is customer focused
Marketing concept - (answer)Identifying consumer needs and then producing the
goods or services that will satisfy those needs while making a profit for the
organization
Promotional techniques - (answer)Advertising, sales promotion, and publicity, or
creating new sales channels or new products
Promotional mix - (answer)The combination of advertising, personal selling, sales
promotion, and public relations used to promote a product
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The main limitation of the AIDA model - (answer)The model assumes consumers
are passive and marketers are active during most of the buying process.
What is the main difference between the AIDA model of the buyer's journey and
the six steps model of the buying process? - (answer)The AIDA model assumes
that the customer experience ends at the purchase while the six-step process
considers the after-purchase relationship with the customer.
Transactional selling - (answer)Focuses on short-term, often single, transactions.
Relationship selling - (answer)Focused on long-term relationship building to keep
customers satisfied and consequently convince them to return and make multiple
purchases.
Adaptive selling - (answer)Using social styles to customize a sales approach to the
specific customer
D099 WGU SALES MANAGEMENT EXAM | 2025-2026 LATEST
UPDATED | ACTUAL EXAM QUESTIONS WITH SOLUTIONS |
100% RATED CORRECT | 100% VERFIED SOLTIONS |
ALREADY GRADED A+
Functional relationships - (answer)Limited, ongoing relationships that develop
when a buyer continues to purchase a product from a seller out of habit, as long as
its needs are met
Modular structure - (answer)Divides the business into small, tightly knit strategic
business units (SBUs), which focus on specific elements of the organizational
process
Value chain - (answer)The process or activities by which a company adds value to
a product, including production, marketing, and the provision of after-sales service
Strategic business units (SBUs) - (answer)A profit center that focuses on product
offering and market segment
,2|Page
Sustainable competitive advantage - (answer)Company assets, attributes, or
abilities that are difficult to duplicate or exceed and provide a superior or favorable
long-term position over competitors
Factors that can help a business develop a sustainable competitive advantage -
(answer)Customer loyalty, location, distribution and information systems (Getting
products at a cheap price and selling them at a reasonable price), unique
merchandise, vendor relations, customer service, and multiple source advantage
(being widely recognized by your strengths)
Business intelligence (BI) - (answer)The use of data in an enterprise to facilitate
decision-making
Big data analytics - (answer)Large, complex data sets that require non-traditional
data processing software to predict trends and forecasts
Four elements that make up ethical behavior within an organization - (answer)A
written code of ethics and standards. Ethics training to executives, managers, and
,3|Page
employees. Availability of advice on ethical situations (advice lines or ethics
offices). A system for confidential reporting.
Integrated marketing communications (IMC) - (answer)The careful coordination of
all promotional activities—media advertising, sales promotion, personal selling,
and public relations, as well as direct marketing, packaging, and other forms of
promotion—to produce a consistent, unified message that is customer focused
Marketing concept - (answer)Identifying consumer needs and then producing the
goods or services that will satisfy those needs while making a profit for the
organization
Promotional techniques - (answer)Advertising, sales promotion, and publicity, or
creating new sales channels or new products
Promotional mix - (answer)The combination of advertising, personal selling, sales
promotion, and public relations used to promote a product
, 4|Page
The main limitation of the AIDA model - (answer)The model assumes consumers
are passive and marketers are active during most of the buying process.
What is the main difference between the AIDA model of the buyer's journey and
the six steps model of the buying process? - (answer)The AIDA model assumes
that the customer experience ends at the purchase while the six-step process
considers the after-purchase relationship with the customer.
Transactional selling - (answer)Focuses on short-term, often single, transactions.
Relationship selling - (answer)Focused on long-term relationship building to keep
customers satisfied and consequently convince them to return and make multiple
purchases.
Adaptive selling - (answer)Using social styles to customize a sales approach to the
specific customer
