Assessment 1
Started on Friday, 21 March 2025,
State Finished
Completed on Friday, 21 March 2025,
Time taken
Grade 25.00 out of 25.00 (100%)
Question 1
Nespresso has previously related its brand to the celebrity, George Clooney, in their
advertisement, “How far will you go for a Nespresso?”, in order to create an
association in the minds of consumers. This scenario refers to the … conditioning
theory of learning.
a.
instrumental
b.
cognitive
c.
operant
d.
classical
Feedback
The correct answer is: classical
Question 2
, Cell C offers different cellular packages to various clusters of people with similar
needs. These packages include prepaid, contract, hybrid and bundle services.
Identify the general approach that Cell C uses to divide and cluster its total market.
a.
Mass marketing
b.
Market segmentation
c.
Relationship marketing
d.
Positioning
Feedback
The correct answer is: Market segmentation
Question 3
Mdu Wholesalers appointed Victor as a strategic buyer in their procurement
department. Victor was given an instruction to buy some equipment from their
supplier so that Mdu Wholesalers can manufacture other products, reselling to other
wholesalers. This scenario BEST illustrates … buying behaviour.
a.
business
b.
consumer
c.
Started on Friday, 21 March 2025,
State Finished
Completed on Friday, 21 March 2025,
Time taken
Grade 25.00 out of 25.00 (100%)
Question 1
Nespresso has previously related its brand to the celebrity, George Clooney, in their
advertisement, “How far will you go for a Nespresso?”, in order to create an
association in the minds of consumers. This scenario refers to the … conditioning
theory of learning.
a.
instrumental
b.
cognitive
c.
operant
d.
classical
Feedback
The correct answer is: classical
Question 2
, Cell C offers different cellular packages to various clusters of people with similar
needs. These packages include prepaid, contract, hybrid and bundle services.
Identify the general approach that Cell C uses to divide and cluster its total market.
a.
Mass marketing
b.
Market segmentation
c.
Relationship marketing
d.
Positioning
Feedback
The correct answer is: Market segmentation
Question 3
Mdu Wholesalers appointed Victor as a strategic buyer in their procurement
department. Victor was given an instruction to buy some equipment from their
supplier so that Mdu Wholesalers can manufacture other products, reselling to other
wholesalers. This scenario BEST illustrates … buying behaviour.
a.
business
b.
consumer
c.
