Assignment 2 Semester 2 2025
Unique #
Due Date: September 2025
Detailed solutions, explanations, workings
and references.
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, TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
QUESTION 1: RBV MODEL AND CLICKS GROUP LIMITED ................................... 3
QUESTION 2: CLICKS GROUP LIMITED BUSINESS-LEVEL STRATEGY
(INTEGRATED REPORT) .......................................................................................... 5
a) Business-level strategy pursued by Clicks Group Limited .................................. 5
b) Definition of the strategy ..................................................................................... 5
c) Two reasons for identifying the differentiation strategy ....................................... 5
d) Evaluation of the strategy using the 'suitability' criterion ..................................... 5
QUESTION 3: FOUR-CORNER ANALYSIS .............................................................. 6
a) Explanation of the four-corner analysis ............................................................... 6
b) Major competitor of Clicks Group Limited ........................................................... 6
c) Four-corner analysis of Dis-Chem Pharmacies................................................... 6
QUESTION 4: MACRO-ENVIRONMENTAL FACTORS ............................................ 7
CONCLUSION ........................................................................................................... 8
REFERENCES ........................................................................................................... 9
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