SDENG3J
Assignment 2
Due 2025
, SDENG3J – ASSIGNMENT 2
Option C: Visual Literacy
Grade: 11
Total: 100 Marks
QUESTION 1: LESSON ACCOUNT – Visual Literacy through Advertisement
Analysis
Theme: Understanding and Evaluating Persuasive Strategies in Advertising
Skills Focus: Listening, Speaking, Reading, and Writing
Core Concepts: Symbolism, Target Audience Appeal, Persuasive Language, Critical
Thinking
Activity 1: Pre-Teaching Activity – Listening and Schema Activation
Class Profile:
Grade 11 class comprising 33 learners with diverse proficiency levels in English.
Time Allocation:
15 minutes
SMART Lesson Outcomes:
1. Learners will be able to recognise persuasive elements (e.g., use of colour,
celebrity endorsement, slogans) commonly used in advertising.
2. Learners will be able to articulate the intended target audience of an advert
based on guided listening and class discussion.
Assignment 2
Due 2025
, SDENG3J – ASSIGNMENT 2
Option C: Visual Literacy
Grade: 11
Total: 100 Marks
QUESTION 1: LESSON ACCOUNT – Visual Literacy through Advertisement
Analysis
Theme: Understanding and Evaluating Persuasive Strategies in Advertising
Skills Focus: Listening, Speaking, Reading, and Writing
Core Concepts: Symbolism, Target Audience Appeal, Persuasive Language, Critical
Thinking
Activity 1: Pre-Teaching Activity – Listening and Schema Activation
Class Profile:
Grade 11 class comprising 33 learners with diverse proficiency levels in English.
Time Allocation:
15 minutes
SMART Lesson Outcomes:
1. Learners will be able to recognise persuasive elements (e.g., use of colour,
celebrity endorsement, slogans) commonly used in advertising.
2. Learners will be able to articulate the intended target audience of an advert
based on guided listening and class discussion.
