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Test Bank For Advertising & IMC Principles and Practice, 11th edition by Sandra Moriarty
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Advertising & IMC Principles and Practice, 11e Sandra Moriarty Test Bank, Questions and Answers - All Chapters. Strategic Brand Communication Advertising Public Relations Action and Interaction: Direct Response and Promotions How Brand Communication Works Strategic Research Segmenting and Targeting the Audience Strategic Planning Creative Side Promotional Writing Direct Response Media Basics Paid Media Owned, Interactive, and Earned Media Media Planning and Negotiation IMC Management Evaluating IMC Effectiveness Social Impact, Responsibility, and Ethics: Is it Right?
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test bank
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advertising imc principles and practice
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11th edition by sandra moriarty
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