UCF MAR 3023 Exam 1 – Massiah questions \| \| \| \| \| \| \| \|
with answers \|
Value is what you get for what you give. - CORRECT ANSWERS
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✔✔True
Serena studies her customer profiles, market research data,
\| \| \| \| \| \| \| \|
complaints, and other information, attempting to better \| \| \| \| \| \| \|
understand what her customers want. Serena most likely \| \| \| \| \| \| \| \|
operates in the __________ era of marketing. - CORRECT ANSWERS
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✔✔Value-Based Marketing
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Four Winds Art Gallery recently began offering appraisals of
\| \| \| \| \| \| \| \| \|
customers' art collections, in addition to continuing to sell \| \| \| \| \| \| \| \| \|
paintings. Four Winds is: - CORRECT ANSWERS ✔✔Expanding \| \| \| \| \| \| \| \|
from offering just goods to also services.
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The _____ consists of the product, price, place, and promotion of
\| \| \| \| \| \| \| \| \| \| \|
an offering. - CORRECT ANSWERS ✔✔Marketing Mix
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A national hotel chain engages in conversations with its
\| \| \| \| \| \| \| \| \|
customers through Facebook and even allows them to book their \| \| \| \| \| \| \| \| \| \|
hotel reservations through its Facebook page. This is an example
\| \| \| \| \| \| \| \| \| \|
of marketing using: - CORRECT ANSWERS ✔✔Social Media
\| \| \| \| \| \| \|
Crest toothpaste targets different consumer _____ by offering
\| \| \| \| \| \| \| \|
different types of toothpaste for smokers than it does for
\| \| \| \| \| \| \| \| \| \|
,children based on their differing needs and wants. - CORRECT
\| \| \| \| \| \| \| \| \| \|
ANSWERS ✔✔Segments \|
A business philosophy and set of strategies, programs, and
\| \| \| \| \| \| \| \| \|
systems that focus on identifying and building loyalty among the
\| \| \| \| \| \| \| \| \| \|
firm's most valued customers is known as - CORRECT ANSWERS
\| \| \| \| \| \| \| \| \| \|
✔✔Customer Relationship Management \| \|
Which of the following marketing mix variables is involved in the
\| \| \| \| \| \| \| \| \| \| \|
capture of value in the marketing exchange? - CORRECT
\| \| \| \| \| \| \| \| \|
ANSWERS ✔✔Price \|
Kroger collects massive amounts of data about how, when, why,
\| \| \| \| \| \| \| \| \| \|
where, and what people buy, and then analyzes those data to
\| \| \| \| \| \| \| \| \| \| \|
better serve its customers. This refers to - CORRECT ANSWERS
\| \| \| \| \| \| \| \| \| \|
✔✔Marketing Analytics \|
Rather than being just a random activity, good marketing
\| \| \| \| \| \| \| \| \|
requires _____ in determining appropriate actions to produce
\| \| \| \| \| \| \| \|
sound decisions. - CORRECT ANSWERS ✔✔Thoughtful Planning
\| \| \| \| \| \|
Understanding consumers' _____ is fundamental to marketing \| \| \| \| \| \| \|
success. - CORRECT ANSWERS ✔✔Needs and Wants
\| \| \| \| \| \|
Which of the following is one of the core practices among value-
\| \| \| \| \| \| \| \| \| \| \|
oriented marketers? - CORRECT ANSWERS ✔✔Constantly
\| \| \| \| \| \|
measuring the benefits that customers receive against the costs
\| \| \| \| \| \| \| \| \|
of offerings.
\|
, When marketers communicate the value proposition, it involves
\| \| \| \| \| \| \| \|
the _____ element of the marketing mix. - CORRECT ANSWERS
\| \| \| \| \| \| \| \| \| \|
✔✔Promotion
A group that sponsors bike helmet poster contests for children to
\| \| \| \| \| \| \| \| \| \| \|
promote bicycle safety is providing which of the following
\| \| \| \| \| \| \| \| \|
marketing offerings? - CORRECT ANSWERS ✔✔Ideas \| \| \| \| \|
During the last couple of decades, it has become important for
\| \| \| \| \| \| \| \| \| \| \|
value-oriented marketers to _____ with customers. - CORRECT \| \| \| \| \| \| \| \|
ANSWERS ✔✔Move toward a relational perspective form a \| \| \| \| \| \| \| \|
transactional orientation \|
A mission statement describes the specific actions a firm will take
\| \| \| \| \| \| \| \| \| \|
to achieve its goals. - CORRECT ANSWERS ✔✔False
\| \| \| \| \| \| \| \|
After identifying various market segments that her company
\| \| \| \| \| \| \| \|
could pursue, Lisa evaluated each segment's attractiveness
\| \| \| \| \| \| \|
based on size, income, and accessibility. Lisa was involved in -
\| \| \| \| \| \| \| \| \| \| \|
CORRECT ANSWERS ✔✔Target Marketing \| \| \|
When marketers use a variety of communication disciplines—
\| \| \| \| \| \| \|
advertising, personal selling, sales promotion, public relations, \| \| \| \| \| \| \|
direct marketing, and online marketing including social media—
\| \| \| \| \| \| \|
in combination to communicate a value proposition to the
\| \| \| \| \| \| \| \| \|
customer, it is referred to as - CORRECT ANSWERS ✔✔Integrated
\| \| \| \| \| \| \| \| \| \|
Marketing Communications \|
with answers \|
Value is what you get for what you give. - CORRECT ANSWERS
\| \| \| \| \| \| \| \| \| \| \| \|
✔✔True
Serena studies her customer profiles, market research data,
\| \| \| \| \| \| \| \|
complaints, and other information, attempting to better \| \| \| \| \| \| \|
understand what her customers want. Serena most likely \| \| \| \| \| \| \| \|
operates in the __________ era of marketing. - CORRECT ANSWERS
\| \| \| \| \| \| \| \| \|
✔✔Value-Based Marketing
\| \|
Four Winds Art Gallery recently began offering appraisals of
\| \| \| \| \| \| \| \| \|
customers' art collections, in addition to continuing to sell \| \| \| \| \| \| \| \| \|
paintings. Four Winds is: - CORRECT ANSWERS ✔✔Expanding \| \| \| \| \| \| \| \|
from offering just goods to also services.
\| \| \| \| \| \|
The _____ consists of the product, price, place, and promotion of
\| \| \| \| \| \| \| \| \| \| \|
an offering. - CORRECT ANSWERS ✔✔Marketing Mix
\| \| \| \| \| \|
A national hotel chain engages in conversations with its
\| \| \| \| \| \| \| \| \|
customers through Facebook and even allows them to book their \| \| \| \| \| \| \| \| \| \|
hotel reservations through its Facebook page. This is an example
\| \| \| \| \| \| \| \| \| \|
of marketing using: - CORRECT ANSWERS ✔✔Social Media
\| \| \| \| \| \| \|
Crest toothpaste targets different consumer _____ by offering
\| \| \| \| \| \| \| \|
different types of toothpaste for smokers than it does for
\| \| \| \| \| \| \| \| \| \|
,children based on their differing needs and wants. - CORRECT
\| \| \| \| \| \| \| \| \| \|
ANSWERS ✔✔Segments \|
A business philosophy and set of strategies, programs, and
\| \| \| \| \| \| \| \| \|
systems that focus on identifying and building loyalty among the
\| \| \| \| \| \| \| \| \| \|
firm's most valued customers is known as - CORRECT ANSWERS
\| \| \| \| \| \| \| \| \| \|
✔✔Customer Relationship Management \| \|
Which of the following marketing mix variables is involved in the
\| \| \| \| \| \| \| \| \| \| \|
capture of value in the marketing exchange? - CORRECT
\| \| \| \| \| \| \| \| \|
ANSWERS ✔✔Price \|
Kroger collects massive amounts of data about how, when, why,
\| \| \| \| \| \| \| \| \| \|
where, and what people buy, and then analyzes those data to
\| \| \| \| \| \| \| \| \| \| \|
better serve its customers. This refers to - CORRECT ANSWERS
\| \| \| \| \| \| \| \| \| \|
✔✔Marketing Analytics \|
Rather than being just a random activity, good marketing
\| \| \| \| \| \| \| \| \|
requires _____ in determining appropriate actions to produce
\| \| \| \| \| \| \| \|
sound decisions. - CORRECT ANSWERS ✔✔Thoughtful Planning
\| \| \| \| \| \|
Understanding consumers' _____ is fundamental to marketing \| \| \| \| \| \| \|
success. - CORRECT ANSWERS ✔✔Needs and Wants
\| \| \| \| \| \|
Which of the following is one of the core practices among value-
\| \| \| \| \| \| \| \| \| \| \|
oriented marketers? - CORRECT ANSWERS ✔✔Constantly
\| \| \| \| \| \|
measuring the benefits that customers receive against the costs
\| \| \| \| \| \| \| \| \|
of offerings.
\|
, When marketers communicate the value proposition, it involves
\| \| \| \| \| \| \| \|
the _____ element of the marketing mix. - CORRECT ANSWERS
\| \| \| \| \| \| \| \| \| \|
✔✔Promotion
A group that sponsors bike helmet poster contests for children to
\| \| \| \| \| \| \| \| \| \| \|
promote bicycle safety is providing which of the following
\| \| \| \| \| \| \| \| \|
marketing offerings? - CORRECT ANSWERS ✔✔Ideas \| \| \| \| \|
During the last couple of decades, it has become important for
\| \| \| \| \| \| \| \| \| \| \|
value-oriented marketers to _____ with customers. - CORRECT \| \| \| \| \| \| \| \|
ANSWERS ✔✔Move toward a relational perspective form a \| \| \| \| \| \| \| \|
transactional orientation \|
A mission statement describes the specific actions a firm will take
\| \| \| \| \| \| \| \| \| \|
to achieve its goals. - CORRECT ANSWERS ✔✔False
\| \| \| \| \| \| \| \|
After identifying various market segments that her company
\| \| \| \| \| \| \| \|
could pursue, Lisa evaluated each segment's attractiveness
\| \| \| \| \| \| \|
based on size, income, and accessibility. Lisa was involved in -
\| \| \| \| \| \| \| \| \| \| \|
CORRECT ANSWERS ✔✔Target Marketing \| \| \|
When marketers use a variety of communication disciplines—
\| \| \| \| \| \| \|
advertising, personal selling, sales promotion, public relations, \| \| \| \| \| \| \|
direct marketing, and online marketing including social media—
\| \| \| \| \| \| \|
in combination to communicate a value proposition to the
\| \| \| \| \| \| \| \| \|
customer, it is referred to as - CORRECT ANSWERS ✔✔Integrated
\| \| \| \| \| \| \| \| \| \|
Marketing Communications \|
