PRINCIPLES OF
ENTREPRENEURSHIP: FULL
STUDY GUIDE
BMO-22706, Wageningen University
Full Course Notes (readings included)
Created October 2020
CONTENTS
Week 1: Effectuation........................................................................................................................2
Lecture 1: Principles of Entrepreneurship.........................................................................................2
Lecture 2: Effectuation.......................................................................................................................2
Reading: Sarasvathy, S. D. 2001. Causation and effectuation: Toward a theoretical shift from
economic inevitability to entrepreneurial contingency. Academy of management Review, 26, 243-
263.....................................................................................................................................................5
Reading: Lans, T. (2020). Entrepreneurship. In: Walter Leal Filho (Ed.) Encyclopaedia of the UN
Sustainable Development Goals. Decent Work and Economic Growth. Springer Publishers............5
Week 2: Creativity and the Business Idea.........................................................................................6
Lecture 3: Entrepreneurship and Innovation.....................................................................................6
Lecture 4: Creativity and the business idea.....................................................................................10
Reading: Toward identifying the inventive templates of new products: A channeled ideation
approach by Jacob Goldenberg, David Mazursky, Sorin Solomon...................................................11
Reading: Book review notes (Prophet of Innovation; Schumpeter and creative destruction):........13
Week 3: Customer Discovery and Validation..................................................................................15
Lecture 5: Value Proposition Development.....................................................................................15
Reading: Value proposition design, Journal of business models (2015) 81-92................................16
Reading: The Mom Test by R Fitzpatrick (book summary)...............................................................17
Week 4: Sustainable Business Model..............................................................................................22
Lecture 6: Competencies for sustainable entrepreneurship (… and the link with effectuation)......22
Reading The triple layered business model canvas: A tool to design more sustainable business
models.............................................................................................................................................24
Reading: Towards a validated competence framework for sustainable entrepreneurship.............26
Week 5: Revenue Models...............................................................................................................27
Lecture 7: Sources of finance...........................................................................................................27
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ENTREPRENEURSHIP: FULL
STUDY GUIDE
BMO-22706, Wageningen University
Full Course Notes (readings included)
Created October 2020
CONTENTS
Week 1: Effectuation........................................................................................................................2
Lecture 1: Principles of Entrepreneurship.........................................................................................2
Lecture 2: Effectuation.......................................................................................................................2
Reading: Sarasvathy, S. D. 2001. Causation and effectuation: Toward a theoretical shift from
economic inevitability to entrepreneurial contingency. Academy of management Review, 26, 243-
263.....................................................................................................................................................5
Reading: Lans, T. (2020). Entrepreneurship. In: Walter Leal Filho (Ed.) Encyclopaedia of the UN
Sustainable Development Goals. Decent Work and Economic Growth. Springer Publishers............5
Week 2: Creativity and the Business Idea.........................................................................................6
Lecture 3: Entrepreneurship and Innovation.....................................................................................6
Lecture 4: Creativity and the business idea.....................................................................................10
Reading: Toward identifying the inventive templates of new products: A channeled ideation
approach by Jacob Goldenberg, David Mazursky, Sorin Solomon...................................................11
Reading: Book review notes (Prophet of Innovation; Schumpeter and creative destruction):........13
Week 3: Customer Discovery and Validation..................................................................................15
Lecture 5: Value Proposition Development.....................................................................................15
Reading: Value proposition design, Journal of business models (2015) 81-92................................16
Reading: The Mom Test by R Fitzpatrick (book summary)...............................................................17
Week 4: Sustainable Business Model..............................................................................................22
Lecture 6: Competencies for sustainable entrepreneurship (… and the link with effectuation)......22
Reading The triple layered business model canvas: A tool to design more sustainable business
models.............................................................................................................................................24
Reading: Towards a validated competence framework for sustainable entrepreneurship.............26
Week 5: Revenue Models...............................................................................................................27
Lecture 7: Sources of finance...........................................................................................................27
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