MNE2601
Assessment 3
(Exceptional Answers)
Semester 1 2025
,Title: Feasibility Analysis of a Mobile Application for Sustainable Waste
Management in South Africa
Contents
1. Introduction ................................................................................................................. 2
2. Product and Service Feasibility ................................................................................... 3
2.1 Aim of the Initiative ................................................................................................. 3
2.2 Implementation Steps ............................................................................................ 3
2.3 Key Components ................................................................................................... 4
2.4 Primary vs. Secondary Research .......................................................................... 5
2.5 Concept Statement ................................................................................................ 6
2.6 Prototype and Usability Testing .............................................................................. 6
3. Industry Analysis ......................................................................................................... 7
3.1 Description of the Industry ..................................................................................... 7
3.2 Competition and Market Dynamics ........................................................................ 7
3.3 Profitability ............................................................................................................. 8
3.4 Factors Affecting Profitability .................................................................................. 9
4. Technical and Legal Feasibility .................................................................................. 10
5. Financial Feasibility ................................................................................................... 12
5.1 Capital Investment ............................................................................................... 12
5.2 Revenue and Earnings Estimates ........................................................................ 13
6. Conclusion ................................................................................................................ 15
7. References ................................................................................................................ 16
, 1. Introduction
This comprehensive feasibility analysis rigorously evaluates the viability of
"GreenCycle," a mobile application meticulously designed to foster sustainable waste
management practices within South African urban households and small businesses.
GreenCycle's core objective is to seamlessly connect users with accessible local
recycling services, provide comprehensive waste sorting education, and strategically
incentivize sustainable behaviors through a dynamic rewards system. The ensuing
analysis systematically assesses product and service feasibility, delves into industry
dynamics, scrutinizes technical and legal feasibility, and projects financial viability,
drawing upon both primary and secondary research to ensure a holistic and deeply
informed evaluation. This innovative initiative directly addresses South Africa’s
escalating waste management crisis, evidenced by over 98 million tonnes of waste
generated annually, with a mere 10% being recycled (Department of Environment,
Forestry and Fisheries, 2020). By strategically leveraging mobile technology,
GreenCycle endeavors to bridge this critical gap, while simultaneously aligning with
burgeoning global sustainability imperatives.
Assessment 3
(Exceptional Answers)
Semester 1 2025
,Title: Feasibility Analysis of a Mobile Application for Sustainable Waste
Management in South Africa
Contents
1. Introduction ................................................................................................................. 2
2. Product and Service Feasibility ................................................................................... 3
2.1 Aim of the Initiative ................................................................................................. 3
2.2 Implementation Steps ............................................................................................ 3
2.3 Key Components ................................................................................................... 4
2.4 Primary vs. Secondary Research .......................................................................... 5
2.5 Concept Statement ................................................................................................ 6
2.6 Prototype and Usability Testing .............................................................................. 6
3. Industry Analysis ......................................................................................................... 7
3.1 Description of the Industry ..................................................................................... 7
3.2 Competition and Market Dynamics ........................................................................ 7
3.3 Profitability ............................................................................................................. 8
3.4 Factors Affecting Profitability .................................................................................. 9
4. Technical and Legal Feasibility .................................................................................. 10
5. Financial Feasibility ................................................................................................... 12
5.1 Capital Investment ............................................................................................... 12
5.2 Revenue and Earnings Estimates ........................................................................ 13
6. Conclusion ................................................................................................................ 15
7. References ................................................................................................................ 16
, 1. Introduction
This comprehensive feasibility analysis rigorously evaluates the viability of
"GreenCycle," a mobile application meticulously designed to foster sustainable waste
management practices within South African urban households and small businesses.
GreenCycle's core objective is to seamlessly connect users with accessible local
recycling services, provide comprehensive waste sorting education, and strategically
incentivize sustainable behaviors through a dynamic rewards system. The ensuing
analysis systematically assesses product and service feasibility, delves into industry
dynamics, scrutinizes technical and legal feasibility, and projects financial viability,
drawing upon both primary and secondary research to ensure a holistic and deeply
informed evaluation. This innovative initiative directly addresses South Africa’s
escalating waste management crisis, evidenced by over 98 million tonnes of waste
generated annually, with a mere 10% being recycled (Department of Environment,
Forestry and Fisheries, 2020). By strategically leveraging mobile technology,
GreenCycle endeavors to bridge this critical gap, while simultaneously aligning with
burgeoning global sustainability imperatives.
