Unit 19: Making the dream a
reality
Introduction:
For this assignment, I will be explaining to investors that I’ve explored the
possible ideas for a start-up company as well as the internal and external
factors which are associated with the business to the fullest degree. This
assignment will talk about potential business opportunities and review the
factors that must be considered so we can start up a micro business. It will
analyze both internal and external factors which will be considered with the
selected business that is chosen.
Successful Startups?
For a start-up business to succeed, it needs 3 things to guarantee its
success. First of all, a strong product must be investigated and researched
well, and it also needs a good and strong organizational culture. These things
really go well together and can lead to the start-up business becoming
successful.
Forbes.com. (2025). Available at: https://www.forbes.com/consent/ketch/?
toURL=https://www.forbes.com/councils/forbesbusinesscouncil/2024/01/24/five-
working-tips-to-build-a-successful-startup/ [Accessed 4 Mar. 2025].
Failed Startups?
The main reason most businesses fail is because they have bad financial
decisions. This is because people do really realize how expensive the cost of
starting up a business really is. This can lead to an unrealistic vision of how
much sales and income they will gain.
London & Zurich (2018). Five Common Causes of Business Failure. [online] London &
Zurich. Available at: https://www.londonandzurich.co.uk/five-common-causes-of-
business-failure/.
Explain why start-up businesses succeed and fail (2
businesses succeeding and 2 failing)
, Amazon:
Amazon was established on July 5th, 1994, by Jeff Bezos with the company
beginning as a virtual bookstore that later blossomed into a major player
among the world’s largest e-commerce and technology giants. Amazon
revolutionized online purchasing and revolutionized the way companies do
business in the modern digital age. It was listed on the stock market in 1997,
with the company’s success built on a vision that took the company way past
the sale of books to encompass a multitude of other products and services.
Customer-oriented innovation and convenience are the major drivers of the
company’s success that have made the company a major player globally
within the areas of both retail and cloud computing.
Amazon's rise to the lead is to a significant degree a testament to customer
delight obsession, speed of delivery, and convenience of purchase. Amongst
its most revolutionary innovations was the launch of Amazon Prime back in
2005 with the guarantee of speedy delivery and add-ons of premium service
to the customer base. The subscription service was a major driver of
customer retention and growth. It also ventured into other domains like the
launching of the AWS (Amazon Web Services) of cloud computing, smart
devices with the Alexa-enabled Echo device, and entertainment with the
launching of the Amazon Prime Video service.
Amazon achieved this by being innovative all the time and ahead of the
needs of the customer. It focuses on convenience, value pricing, and
personalized customer interactions that lead to customer trustworthiness.
With the aid of information and automation, the company has a hassle-free
supply chain and digital presence. It is this customer-oriented approach that
made the company the most valued company in the entire world by
revolutionizing e-commerce and the tech industry.
amazonppc (2023). Why is Amazon so Successful and How Did it Get Here? [online]
Available at: https://www.amazonppc.co.uk/post/why-is-amazon-so-successful-and-
how-did-it-get-here.
Tesla:
Tesla was formed by engineers Martin Eberhard and Marc Tarpenning back in
2003 with the aim of revolutionizing the motor industry by producing electric
vehicles (EV). Tesla made a significant impact with the introduction of Elon
Musk as a financial backer later followed by the company’s Chief Executive
that took Tesla to the mainstream popularity status. Tesla introduced its very
first car, the Roadster way back in 2008 that was the bedrock of its growth.
reality
Introduction:
For this assignment, I will be explaining to investors that I’ve explored the
possible ideas for a start-up company as well as the internal and external
factors which are associated with the business to the fullest degree. This
assignment will talk about potential business opportunities and review the
factors that must be considered so we can start up a micro business. It will
analyze both internal and external factors which will be considered with the
selected business that is chosen.
Successful Startups?
For a start-up business to succeed, it needs 3 things to guarantee its
success. First of all, a strong product must be investigated and researched
well, and it also needs a good and strong organizational culture. These things
really go well together and can lead to the start-up business becoming
successful.
Forbes.com. (2025). Available at: https://www.forbes.com/consent/ketch/?
toURL=https://www.forbes.com/councils/forbesbusinesscouncil/2024/01/24/five-
working-tips-to-build-a-successful-startup/ [Accessed 4 Mar. 2025].
Failed Startups?
The main reason most businesses fail is because they have bad financial
decisions. This is because people do really realize how expensive the cost of
starting up a business really is. This can lead to an unrealistic vision of how
much sales and income they will gain.
London & Zurich (2018). Five Common Causes of Business Failure. [online] London &
Zurich. Available at: https://www.londonandzurich.co.uk/five-common-causes-of-
business-failure/.
Explain why start-up businesses succeed and fail (2
businesses succeeding and 2 failing)
, Amazon:
Amazon was established on July 5th, 1994, by Jeff Bezos with the company
beginning as a virtual bookstore that later blossomed into a major player
among the world’s largest e-commerce and technology giants. Amazon
revolutionized online purchasing and revolutionized the way companies do
business in the modern digital age. It was listed on the stock market in 1997,
with the company’s success built on a vision that took the company way past
the sale of books to encompass a multitude of other products and services.
Customer-oriented innovation and convenience are the major drivers of the
company’s success that have made the company a major player globally
within the areas of both retail and cloud computing.
Amazon's rise to the lead is to a significant degree a testament to customer
delight obsession, speed of delivery, and convenience of purchase. Amongst
its most revolutionary innovations was the launch of Amazon Prime back in
2005 with the guarantee of speedy delivery and add-ons of premium service
to the customer base. The subscription service was a major driver of
customer retention and growth. It also ventured into other domains like the
launching of the AWS (Amazon Web Services) of cloud computing, smart
devices with the Alexa-enabled Echo device, and entertainment with the
launching of the Amazon Prime Video service.
Amazon achieved this by being innovative all the time and ahead of the
needs of the customer. It focuses on convenience, value pricing, and
personalized customer interactions that lead to customer trustworthiness.
With the aid of information and automation, the company has a hassle-free
supply chain and digital presence. It is this customer-oriented approach that
made the company the most valued company in the entire world by
revolutionizing e-commerce and the tech industry.
amazonppc (2023). Why is Amazon so Successful and How Did it Get Here? [online]
Available at: https://www.amazonppc.co.uk/post/why-is-amazon-so-successful-and-
how-did-it-get-here.
Tesla:
Tesla was formed by engineers Martin Eberhard and Marc Tarpenning back in
2003 with the aim of revolutionizing the motor industry by producing electric
vehicles (EV). Tesla made a significant impact with the introduction of Elon
Musk as a financial backer later followed by the company’s Chief Executive
that took Tesla to the mainstream popularity status. Tesla introduced its very
first car, the Roadster way back in 2008 that was the bedrock of its growth.
