HUBSPOT INBOUND MARKETING CERT
EXAM 2025 QUESTIONS AND ANSWERS
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - ANS The software that exists with the
goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads
Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On
Investment In Mind, What's The Most Strategic Avenue To Choose? - ANS You could increase
the chances of your current traffic choosing to convert and move down your funnel. Over time,
this has the potential to drastically lower your cost to acquire a customer and positively impact
your return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - ANS Conversion rate
optimization
True Or False? A Call-To-Action Must Be A Button. - ANS False
What Is The Definition Of A Buyer Persona? - ANS A semi-fictional representation of your
ideal customer based on real data and some select educated speculation
What Is SCOPE? - ANS Standardize, Contextualize, Optimize, Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product And
Services Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The
Overall Conversion Rate. What's An Example Of A Good Hypothesis For This Optimization
Experiment? - ANS By changing this page's copy, the conversion rate will increase because it
frames our product and service page in a way that better aligns with our buyer persona's needs
COPYRIGHT © 2025 FYNDLAY ALL RIGHTS RESERVED 1
, How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? -
ANS 4 weeks
What Are The Steps Of Conversion Optimization? - ANS Define your objective, establish your
baseline, form a hypothesis, design your tests, and analyze your data.
What Is Conversion Optimization? - ANS Conversion optimization is the process of testing
hypotheses on elements of your site with the ultimate goal of increasing the percentage of
visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. -
ANS True
True Or False? Conversion Optimization Is NOT An Iterative Process. - ANS False
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms.
600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The
Conversion Rate Of Your Form? - ANS 8.3%
What Are The Steps For Creating A Conversion Path? - ANS Create awareness, determine
your end point, chart your course, and analyze.
Define A Conversion Path. - ANS The method by which you encourage someone on your site
to move down your funnel.
What Are SMART Goals? - ANS Specific, Measurable, Attainable, Relevant, Timely
What Is The Difference Between Reporting And Analytics? - ANS Reporting explains what has
happened, while analytics is an attempt to explain why something has happened.
COPYRIGHT © 2025 FYNDLAY ALL RIGHTS RESERVED 2
EXAM 2025 QUESTIONS AND ANSWERS
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - ANS The software that exists with the
goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads
Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On
Investment In Mind, What's The Most Strategic Avenue To Choose? - ANS You could increase
the chances of your current traffic choosing to convert and move down your funnel. Over time,
this has the potential to drastically lower your cost to acquire a customer and positively impact
your return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - ANS Conversion rate
optimization
True Or False? A Call-To-Action Must Be A Button. - ANS False
What Is The Definition Of A Buyer Persona? - ANS A semi-fictional representation of your
ideal customer based on real data and some select educated speculation
What Is SCOPE? - ANS Standardize, Contextualize, Optimize, Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product And
Services Page Over Time. You Think That Changing The Page's Copy Will Positively Impact The
Overall Conversion Rate. What's An Example Of A Good Hypothesis For This Optimization
Experiment? - ANS By changing this page's copy, the conversion rate will increase because it
frames our product and service page in a way that better aligns with our buyer persona's needs
COPYRIGHT © 2025 FYNDLAY ALL RIGHTS RESERVED 1
, How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? -
ANS 4 weeks
What Are The Steps Of Conversion Optimization? - ANS Define your objective, establish your
baseline, form a hypothesis, design your tests, and analyze your data.
What Is Conversion Optimization? - ANS Conversion optimization is the process of testing
hypotheses on elements of your site with the ultimate goal of increasing the percentage of
visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. -
ANS True
True Or False? Conversion Optimization Is NOT An Iterative Process. - ANS False
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms.
600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The
Conversion Rate Of Your Form? - ANS 8.3%
What Are The Steps For Creating A Conversion Path? - ANS Create awareness, determine
your end point, chart your course, and analyze.
Define A Conversion Path. - ANS The method by which you encourage someone on your site
to move down your funnel.
What Are SMART Goals? - ANS Specific, Measurable, Attainable, Relevant, Timely
What Is The Difference Between Reporting And Analytics? - ANS Reporting explains what has
happened, while analytics is an attempt to explain why something has happened.
COPYRIGHT © 2025 FYNDLAY ALL RIGHTS RESERVED 2
