Marketplace(13th Edition)
● Authors: Charles W. L. Hill, G. Tomas M. Hult
● Latest Edition: 13th Edition (2020)
● Publisher: McGraw-Hill Education
● ISBN: 9781260262582(Wiley)
Overview:
This textbook provides a comprehensive analysis of international business strategies and
operations. It delves into the complexities of operating in a global marketplace, emphasizing
the impact of cultural, political, and economic factors on business decisions. The 13th edition
incorporates contemporary case studies and examples to illustrate the dynamic nature of
international business.
📚 Chapter Summaries
Chapter 1: Globalization
Introduces the concept of globalization, discussing its drivers, such as technological
advancements and liberalization of trade. It examines the implications of globalization on
markets and production, highlighting both opportunities and challenges for businesses
operating internationally.
Chapter 2: National Differences in Political, Economic, and Legal
Systems
Explores how political, economic, and legal systems vary across countries and how these
differences affect international business operations. The chapter emphasizes the importance
of understanding these systems to navigate risks and make informed decisions.
Chapter 3: Differences in Culture
Analyzes cultural differences and their impact on business practices. It introduces
frameworks for understanding culture, such as Hofstede's dimensions, and discusses how
cultural awareness can enhance international business effectiveness.
Chapter 4: Ethics, Corporate Social Responsibility, and Sustainability
Discusses ethical issues in international business, including corruption and labor standards.
The chapter emphasizes the importance of corporate social responsibility and sustainable
practices in building long-term success and reputation.