Marketo Certified Expert Exam 2025
Questions and Answers
You need to comply with US spam legislation. Which of the following subscription management
approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-a. Opt-out
You need to comply with Canadian spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-b. Opt-in
You need to comply with European spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
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,c. Double opt-in - ANSWER✔️✔️-c. Double opt-in
You wish to track the activity of people who visit your website. Which of the following technical
setup steps helps you do this?a. DKIM
b. SPF
c. Landing page CNAME
d. Branded tracking links (Email CNAME)
e. Munchkin code - ANSWER✔️✔️-e. Munchkin code
Which of the following differs when importing a list of leads directly into a program (as opposed to
importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
d. Field mappings - ANSWER✔️✔️-a. Program acquisition
Which of the following is not a good use case for a data management campaign?
a. Standardizing country values
b. Prevent duplicates from being created
c. Blacklisting competitors from getting emails
d. Stop emailing people who bounce multiple times - ANSWER✔️✔️-b. Prevent duplicates from
being created
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
,For which of the following types of email messages can the operational setting be used?
a. Newsletter
b. New product announcement
c. Registration confirmation
d. Webinar invite - ANSWER✔️✔️-c. Registration confirmation
Which of the following bounces are categorized as hard bounces? (Choose all that apply)
a. Full mailbox
b. Server unavailable
c. Spam block
d. Invalid email - ANSWER✔️✔️-c. Spam block
d. Invalid email
Which of the following is not a benefit of using Marketo forms?a. Prevents duplicates in Marketo
b. Allows you to prepopulate data that you already have
c. Allows you to gather extra information over time instead of asking the same questions
d. Lets you have complete control over the look and feel of the form - ANSWER✔️✔️-d. Lets you
have complete control over the look and feel of the form
If you wanted to only ask US leads for their state on a form, which functionality would you use?
a. Hidden field
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
, b. Conditional formatting
c. Field sets
d. Visibility rules - ANSWER✔️✔️-d. Visibility rules
True or false: The easiest way to display your custom fields in another language is to change the
form locale. - ANSWER✔️✔️-FALSE (clone program and edit fields or dynamic content?)
Which of the following cannot be edited in a form?
a. Submit button text
b. Error and validation text
c. Social button text
d. Label text - ANSWER✔️✔️-c. Social button text
Which of the following is not an option that you can choose for a follow up page after someone fills
out a form?
a. Stay on page
b. External URL
c. Landing page
d. Close window - ANSWER✔️✔️-d. Close window
You have three mandatory fields that you want to always show on your form and 5 additional fields
you want to ask over time. If you want to have a total of five fields visible to the user, which option
should you choose for progressive profiling?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 4
Questions and Answers
You need to comply with US spam legislation. Which of the following subscription management
approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-a. Opt-out
You need to comply with Canadian spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
d. Double opt-in - ANSWER✔️✔️-b. Opt-in
You need to comply with European spam legislation. Which of the following subscription
management approaches is the most commonly used?
a. Opt-out
b. Opt-in
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
,c. Double opt-in - ANSWER✔️✔️-c. Double opt-in
You wish to track the activity of people who visit your website. Which of the following technical
setup steps helps you do this?a. DKIM
b. SPF
c. Landing page CNAME
d. Branded tracking links (Email CNAME)
e. Munchkin code - ANSWER✔️✔️-e. Munchkin code
Which of the following differs when importing a list of leads directly into a program (as opposed to
importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
d. Field mappings - ANSWER✔️✔️-a. Program acquisition
Which of the following is not a good use case for a data management campaign?
a. Standardizing country values
b. Prevent duplicates from being created
c. Blacklisting competitors from getting emails
d. Stop emailing people who bounce multiple times - ANSWER✔️✔️-b. Prevent duplicates from
being created
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 2
,For which of the following types of email messages can the operational setting be used?
a. Newsletter
b. New product announcement
c. Registration confirmation
d. Webinar invite - ANSWER✔️✔️-c. Registration confirmation
Which of the following bounces are categorized as hard bounces? (Choose all that apply)
a. Full mailbox
b. Server unavailable
c. Spam block
d. Invalid email - ANSWER✔️✔️-c. Spam block
d. Invalid email
Which of the following is not a benefit of using Marketo forms?a. Prevents duplicates in Marketo
b. Allows you to prepopulate data that you already have
c. Allows you to gather extra information over time instead of asking the same questions
d. Lets you have complete control over the look and feel of the form - ANSWER✔️✔️-d. Lets you
have complete control over the look and feel of the form
If you wanted to only ask US leads for their state on a form, which functionality would you use?
a. Hidden field
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 3
, b. Conditional formatting
c. Field sets
d. Visibility rules - ANSWER✔️✔️-d. Visibility rules
True or false: The easiest way to display your custom fields in another language is to change the
form locale. - ANSWER✔️✔️-FALSE (clone program and edit fields or dynamic content?)
Which of the following cannot be edited in a form?
a. Submit button text
b. Error and validation text
c. Social button text
d. Label text - ANSWER✔️✔️-c. Social button text
Which of the following is not an option that you can choose for a follow up page after someone fills
out a form?
a. Stay on page
b. External URL
c. Landing page
d. Close window - ANSWER✔️✔️-d. Close window
You have three mandatory fields that you want to always show on your form and 5 additional fields
you want to ask over time. If you want to have a total of five fields visible to the user, which option
should you choose for progressive profiling?
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 4
