BUS 237 Quizzes || QUESTIONS & ANSWERS; 100%
CORRECT (A+GRADED)
Data is the same as Information. The terms are interchangeable.
- True
- False correct answers False
Why is there a "people" component in IS?
- Because people design it
- All of these
- Because people use it
- Because people support it correct answers Because people use it
Ultimately an IS should be able to help manager to ________________.
create more manpower
reduce environmental impact
None of these
create business solution correct answers create business solution
Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the
same kind of accurate recommendations as Netflix. This is because of Netflix's _____.
movie expertise
customer loyalty
technological superiority
data advantage
large inventory correct answers data advantage
Today Netflix is so focused on _____________ that it offers its streaming-only subscription
as the default option for consumers.
None of the above are true.
viewer feedback
special promotions
digital distribution
rating content correct answers digital distribution
Internet retailers serve a larger geographic area with comparably smaller infrastructure and
staff. This fact suggests that Internet businesses are more _____.
asymptotic
capitalized
vertically integrated
scalable
churn-prone correct answers scalable
Netflix enjoys the triple scale advantage of the largest customer base, the largest selection,
and the largest network of distribution centers. This can be attributed to:
Netflix's effective and aggressive pricing strategy.
Netflix's first-mover advantage.
, the bargaining clout it exercises over movie studios and the government.
Netflix going public to generate funds for expansion.
Netflix's specialized focus on advertising and marketing. correct answers Netflix's first-mover
advantage.
The practice of windowing involves:
scheduling movies to be streamed online at primetime periods to pull in more revenue from
advertising.
displaying content in apps and browser windows.
making content available to a distribution channel for a specified time period under a
different revenue model.
relaying advertisements for limited time periods during online movie steaming, as opposed to
frequent ad breaks.
streaming movies to customers' computers beforehand and then relaying them on television.
correct answers making content available to a distribution channel for a specified time period
under a different revenue model.
A low _____ is usually key to a firm's profitability because acquiring a customer is more
expensive than keeping one.
switching cost
inventory size
churn rate
opportunity cost
subscription fee correct answers churn rate
Crowdsourcing is:
the act of taking a job traditionally performed by a designated agent and contracting it out to
an undefined generally large group of people in the form of an open call.
a phenomenon whereby firms can make money by offering a near-limitless selection.
the removal of an organization from a firm's distribution channel.
a classification of software that monitors trends among customers and uses this data to
personalize an individual customer's experience.
an industry practice whereby content is available to a given distribution channel for a
specified time period or 'window,' usually under a different revenue model. correct answers
the act of taking a job traditionally performed by a designated agent and contracting it out to
an undefined generally large group of people in the form of an open call.
Tea Collection is, in essence, a:
CORRECT (A+GRADED)
Data is the same as Information. The terms are interchangeable.
- True
- False correct answers False
Why is there a "people" component in IS?
- Because people design it
- All of these
- Because people use it
- Because people support it correct answers Because people use it
Ultimately an IS should be able to help manager to ________________.
create more manpower
reduce environmental impact
None of these
create business solution correct answers create business solution
Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the
same kind of accurate recommendations as Netflix. This is because of Netflix's _____.
movie expertise
customer loyalty
technological superiority
data advantage
large inventory correct answers data advantage
Today Netflix is so focused on _____________ that it offers its streaming-only subscription
as the default option for consumers.
None of the above are true.
viewer feedback
special promotions
digital distribution
rating content correct answers digital distribution
Internet retailers serve a larger geographic area with comparably smaller infrastructure and
staff. This fact suggests that Internet businesses are more _____.
asymptotic
capitalized
vertically integrated
scalable
churn-prone correct answers scalable
Netflix enjoys the triple scale advantage of the largest customer base, the largest selection,
and the largest network of distribution centers. This can be attributed to:
Netflix's effective and aggressive pricing strategy.
Netflix's first-mover advantage.
, the bargaining clout it exercises over movie studios and the government.
Netflix going public to generate funds for expansion.
Netflix's specialized focus on advertising and marketing. correct answers Netflix's first-mover
advantage.
The practice of windowing involves:
scheduling movies to be streamed online at primetime periods to pull in more revenue from
advertising.
displaying content in apps and browser windows.
making content available to a distribution channel for a specified time period under a
different revenue model.
relaying advertisements for limited time periods during online movie steaming, as opposed to
frequent ad breaks.
streaming movies to customers' computers beforehand and then relaying them on television.
correct answers making content available to a distribution channel for a specified time period
under a different revenue model.
A low _____ is usually key to a firm's profitability because acquiring a customer is more
expensive than keeping one.
switching cost
inventory size
churn rate
opportunity cost
subscription fee correct answers churn rate
Crowdsourcing is:
the act of taking a job traditionally performed by a designated agent and contracting it out to
an undefined generally large group of people in the form of an open call.
a phenomenon whereby firms can make money by offering a near-limitless selection.
the removal of an organization from a firm's distribution channel.
a classification of software that monitors trends among customers and uses this data to
personalize an individual customer's experience.
an industry practice whereby content is available to a given distribution channel for a
specified time period or 'window,' usually under a different revenue model. correct answers
the act of taking a job traditionally performed by a designated agent and contracting it out to
an undefined generally large group of people in the form of an open call.
Tea Collection is, in essence, a:
