,COM2611 Assignment 3 (PORTFOLIO) Semester 1
2025 - DUE 15 May 2025 ;100 % TRUSTED
workings, Expert Solved, Explanations and
Solutions.
Multiple choice,assured excellence
QUESTION 1 Consult Theme 4: Practicing corporate
communication in the South African context. Case study:
Shopping centres – the epitome of collaboration and answer
the question that follows: You are the corporate communication
professional for On the Ground Development. The organisation
is aspiring to develop a new mall in Mamelodi. Based on the
insights that you have obtained from the above webinar,
explain how you will engage the community in the planning
phase of this proposed development. As part of your answer,
ensure that you include ideas from postmodernism, the
constitutive role of communication and the paradigmatic shifts
in corporate communication. (25 marks) QUESTION 2 You are a
part of the public relations team for a growing organisation
looking to expand its digital presence. Your task is to choose the
most effective digital media channels to promote the
organisation's products or services. Based on this scenario,
discuss how you would apply the PESO model to make strategic
decisions regarding owned, earned, shared, and paid media. 2.1
Explain each component and then provide an example of each
component of the PESO model (20 marks) Assessment 3:
, Examination POE (Summative) Due date: To study: 15 May2025
LU1 to LU3 2.2 Highlight the importance of an integrated
approach when applying the components of the PESO model in
today’s digital marketing landscape (10 marks) QUESTION 3 3.1
The key components of IC are illustrated in Figure 3.1 of
learning unit 3. Select any four components and explain how an
organisation of your choice could achieve IC through
implementing each of these. Provide practical examples from
the selected organisation. (30 marks) Technical presentation (15
marks) [Total 100]
QUESTION 1 (25 Marks)
Case Study Context: You are the corporate communication
professional for On the Ground Development, planning to
develop a new mall in Mamelodi.
How to Engage the Community Using Insights from Theme 4:
To ensure community support and sustainability of the new
mall project, your engagement plan should be guided by
postmodern principles, the constitutive role of communication,
and the paradigmatic shifts in corporate communication.
1. Postmodernism in Community Engagement:
2025 - DUE 15 May 2025 ;100 % TRUSTED
workings, Expert Solved, Explanations and
Solutions.
Multiple choice,assured excellence
QUESTION 1 Consult Theme 4: Practicing corporate
communication in the South African context. Case study:
Shopping centres – the epitome of collaboration and answer
the question that follows: You are the corporate communication
professional for On the Ground Development. The organisation
is aspiring to develop a new mall in Mamelodi. Based on the
insights that you have obtained from the above webinar,
explain how you will engage the community in the planning
phase of this proposed development. As part of your answer,
ensure that you include ideas from postmodernism, the
constitutive role of communication and the paradigmatic shifts
in corporate communication. (25 marks) QUESTION 2 You are a
part of the public relations team for a growing organisation
looking to expand its digital presence. Your task is to choose the
most effective digital media channels to promote the
organisation's products or services. Based on this scenario,
discuss how you would apply the PESO model to make strategic
decisions regarding owned, earned, shared, and paid media. 2.1
Explain each component and then provide an example of each
component of the PESO model (20 marks) Assessment 3:
, Examination POE (Summative) Due date: To study: 15 May2025
LU1 to LU3 2.2 Highlight the importance of an integrated
approach when applying the components of the PESO model in
today’s digital marketing landscape (10 marks) QUESTION 3 3.1
The key components of IC are illustrated in Figure 3.1 of
learning unit 3. Select any four components and explain how an
organisation of your choice could achieve IC through
implementing each of these. Provide practical examples from
the selected organisation. (30 marks) Technical presentation (15
marks) [Total 100]
QUESTION 1 (25 Marks)
Case Study Context: You are the corporate communication
professional for On the Ground Development, planning to
develop a new mall in Mamelodi.
How to Engage the Community Using Insights from Theme 4:
To ensure community support and sustainability of the new
mall project, your engagement plan should be guided by
postmodern principles, the constitutive role of communication,
and the paradigmatic shifts in corporate communication.
1. Postmodernism in Community Engagement:
