C201 PRE-ASSESSMENT QUESTIONS WITH
ACTUAL ANSWERS UPDATED 2025 - 2026
Which,part,of,the,organizing,process,aids,in,effective,and,efficient,progress,toward,planned,goals,and,oft
en,results,in,changes,within,the,organization?,,,ANS,-,Evaluating,results
What,is,the,result,of,a,company,increasing,the,delegation,of,authority,and,the,span,of,control?,,,ANS,-
,Increased,number,of,direct,reports,per,manager
Which,two,key,elements,does,an,effective,organization,include?,,,ANS,-,Human,interaction,,structure
Why,does,a,line,organizational,structure,function,most,effectively,in,a,crisis,situation?,,,ANS,-
,It,established,a,direct,flow,of,authority
A,company,might,divide,itself,into,smaller,groups,that,best,match,the,types,of,customers,it,service.,this,is
,an,example,of,,,ANS,-,Departmentalization
Which,primary,driver,does,management,use,for,an,organization's,structure?,,,ANS,-
,Achievement,of,company,goals
Which,step,in,the,organizing,process,results,in,management,group,work,activities,into,units,within,the,or
ganization?,,,ANS,-,Departmentalization
A,high,tech,startup,company,is,launching,a,marketing,campaign,for,its,new,social,media,portal,by,highlig
hting,how,the,portal,exceeds,the,connectivity,and,collaboration,capabilities,of,all,other,social,media,sits.,
Which,type,of,competitive,advantage,is,this,company,leveraging?,,,ANS,-,Product
Which,marketing,strategy,is,devoted,to,maintaining,continuous,bottom,line,prices,than,relying,on,short,t
erm,price,cutting,tactics,such,as,cents,off,coupons,,rebates,,and,special,sales?,,,ANS,-
,Everyday,low,pricing
When,would,a,pull,promotional,strategy,enhance,a,competitive,advantage,to,market,a,product,better,th
an,a,push,strategy?,,,ANS,-,When,demand,for,the,product,is,driven,by,the,end,user
, Which,marketing,tool,is,essential,to,building,an,effective,relationship,marketing,campaign?,,,ANS,-
,An,affinity,program
Which,element,of,the,promotional,mix,has,the,advantage,of,messaging,that,can,be,tailored,for,each,cust
omer,,but,the,disadvantage,of,a,high,cost,per,contact?,,,ANS,-,Personal,Selling
What,three,factors,should,be,addressed,in,a,successful,marketing,plan?,Choose,3,answers.,,,ANS,-
,Target,Market,,Sales,revenue,goals,,Plan,implementation,timeline,(not,on,list,,marketing,budget)
Which,three,characteristics,are,measured,in,demographic,segmentation?,Choose,3,answers,,,ANS,-
,Race,and,ethnicity,,Income,,Household,size
In,which,three,ways,does,business-buying,behavior,differ,from,consumer-
buying,behavior?,Choose,3,answers,,,ANS,-
,Buyers,face,organizational,influences,in,addition,to,their,own,preferences,,purchasers,often,invite,select
ed,providers,to,bid,on,a,purchase,,a,group,or,committee,often,makes,decisions
Which,three,conditions,,in,a,global,selling,environment,,should,a,small,company,leverage,to,create,a,com
petitive,advantage?,Choose,3,answers,,,ANS,-,Availability,of,capital,,mobility,of,labor,,local,labor,costs
With,which,two,types,of,products,does,a,marketing,strategy,rely,on,advertising,more,than,personal,sellin
g?,Choose,2,answers.,,,ANS,-,Consumable,supplies,,accessories,to,primary,products
After,years,of,marketing,a,body,lotion,,a,cosmetics,company,begins,promoting,the,lotion,as,an,the,lotion,
as,an,insect,repellent,as,well.,In,which,three,product,life,cycle,extension,strategies,did,this,company,enga
ge?,Choose,3,answers,,,ANS,-,Adding,new,users
Increase,frequency,of,use
find,new,uses,for,the,product
What,are,three,ways,that,an,effective,brand,name,can,influence,consumer,product,recognition?,Choose,
3,answers,,,ANS,-,it,depicts,trademark,protection,AWARENESS
it,conveys,an,image,LOYALTY
ACTUAL ANSWERS UPDATED 2025 - 2026
Which,part,of,the,organizing,process,aids,in,effective,and,efficient,progress,toward,planned,goals,and,oft
en,results,in,changes,within,the,organization?,,,ANS,-,Evaluating,results
What,is,the,result,of,a,company,increasing,the,delegation,of,authority,and,the,span,of,control?,,,ANS,-
,Increased,number,of,direct,reports,per,manager
Which,two,key,elements,does,an,effective,organization,include?,,,ANS,-,Human,interaction,,structure
Why,does,a,line,organizational,structure,function,most,effectively,in,a,crisis,situation?,,,ANS,-
,It,established,a,direct,flow,of,authority
A,company,might,divide,itself,into,smaller,groups,that,best,match,the,types,of,customers,it,service.,this,is
,an,example,of,,,ANS,-,Departmentalization
Which,primary,driver,does,management,use,for,an,organization's,structure?,,,ANS,-
,Achievement,of,company,goals
Which,step,in,the,organizing,process,results,in,management,group,work,activities,into,units,within,the,or
ganization?,,,ANS,-,Departmentalization
A,high,tech,startup,company,is,launching,a,marketing,campaign,for,its,new,social,media,portal,by,highlig
hting,how,the,portal,exceeds,the,connectivity,and,collaboration,capabilities,of,all,other,social,media,sits.,
Which,type,of,competitive,advantage,is,this,company,leveraging?,,,ANS,-,Product
Which,marketing,strategy,is,devoted,to,maintaining,continuous,bottom,line,prices,than,relying,on,short,t
erm,price,cutting,tactics,such,as,cents,off,coupons,,rebates,,and,special,sales?,,,ANS,-
,Everyday,low,pricing
When,would,a,pull,promotional,strategy,enhance,a,competitive,advantage,to,market,a,product,better,th
an,a,push,strategy?,,,ANS,-,When,demand,for,the,product,is,driven,by,the,end,user
, Which,marketing,tool,is,essential,to,building,an,effective,relationship,marketing,campaign?,,,ANS,-
,An,affinity,program
Which,element,of,the,promotional,mix,has,the,advantage,of,messaging,that,can,be,tailored,for,each,cust
omer,,but,the,disadvantage,of,a,high,cost,per,contact?,,,ANS,-,Personal,Selling
What,three,factors,should,be,addressed,in,a,successful,marketing,plan?,Choose,3,answers.,,,ANS,-
,Target,Market,,Sales,revenue,goals,,Plan,implementation,timeline,(not,on,list,,marketing,budget)
Which,three,characteristics,are,measured,in,demographic,segmentation?,Choose,3,answers,,,ANS,-
,Race,and,ethnicity,,Income,,Household,size
In,which,three,ways,does,business-buying,behavior,differ,from,consumer-
buying,behavior?,Choose,3,answers,,,ANS,-
,Buyers,face,organizational,influences,in,addition,to,their,own,preferences,,purchasers,often,invite,select
ed,providers,to,bid,on,a,purchase,,a,group,or,committee,often,makes,decisions
Which,three,conditions,,in,a,global,selling,environment,,should,a,small,company,leverage,to,create,a,com
petitive,advantage?,Choose,3,answers,,,ANS,-,Availability,of,capital,,mobility,of,labor,,local,labor,costs
With,which,two,types,of,products,does,a,marketing,strategy,rely,on,advertising,more,than,personal,sellin
g?,Choose,2,answers.,,,ANS,-,Consumable,supplies,,accessories,to,primary,products
After,years,of,marketing,a,body,lotion,,a,cosmetics,company,begins,promoting,the,lotion,as,an,the,lotion,
as,an,insect,repellent,as,well.,In,which,three,product,life,cycle,extension,strategies,did,this,company,enga
ge?,Choose,3,answers,,,ANS,-,Adding,new,users
Increase,frequency,of,use
find,new,uses,for,the,product
What,are,three,ways,that,an,effective,brand,name,can,influence,consumer,product,recognition?,Choose,
3,answers,,,ANS,-,it,depicts,trademark,protection,AWARENESS
it,conveys,an,image,LOYALTY
