,MNE3706 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE 25 March 2025
QUESTION:
Having acquired sufficient knowledge and skills on business plan, you must demonstrate practical
competencies in developing a feasible business plan.
Suppose you want to start a business, but you do not have capital to start the business. You then
decide to approach the investors to fund your business. Based on actual research, develop a feasible
partial business plan, which consists of the following components:
• a cover page ( 5)
• a table of contents (5)
• an executive summary ( 5)
• an industry, target customer and competitor analysis (30)
• a description of the company (5)
• a product/-service plan (10)
• a marketing plan (10)
Cover Page
Proposed Business Name: EcoFresh Organics
Business Type: Organic Food Delivery Service
Prepared By: [Your Name]
Date: [Date of Submission]
Contact Information: [Your Contact Information]
Submitted To: [Investor's Name or Company]
Table of Contents
1. Executive Summary
2. Industry, Target Customer, and Competitor
Analysis
, o Industry Overview
o Target Customer Analysis
o Competitor Analysis
3. Description of the Company
4. Product/Service Plan
5. Marketing Plan
1. Executive Summary
EcoFresh Organics is a startup focused on providing
fresh, locally sourced, organic food to health-
conscious consumers through an efficient online
delivery system. Our business will bridge the gap
between organic farmers and consumers who
prioritize sustainability and health. Given the
growing demand for organic food and the increasing
trend of online grocery shopping, EcoFresh Organics
aims to capture a significant share of this evolving
market.
We require funding of R500,000 to establish our
online platform, build a delivery network, and secure
initial supplier agreements.
Semester 1 2025 - DUE 25 March 2025
QUESTION:
Having acquired sufficient knowledge and skills on business plan, you must demonstrate practical
competencies in developing a feasible business plan.
Suppose you want to start a business, but you do not have capital to start the business. You then
decide to approach the investors to fund your business. Based on actual research, develop a feasible
partial business plan, which consists of the following components:
• a cover page ( 5)
• a table of contents (5)
• an executive summary ( 5)
• an industry, target customer and competitor analysis (30)
• a description of the company (5)
• a product/-service plan (10)
• a marketing plan (10)
Cover Page
Proposed Business Name: EcoFresh Organics
Business Type: Organic Food Delivery Service
Prepared By: [Your Name]
Date: [Date of Submission]
Contact Information: [Your Contact Information]
Submitted To: [Investor's Name or Company]
Table of Contents
1. Executive Summary
2. Industry, Target Customer, and Competitor
Analysis
, o Industry Overview
o Target Customer Analysis
o Competitor Analysis
3. Description of the Company
4. Product/Service Plan
5. Marketing Plan
1. Executive Summary
EcoFresh Organics is a startup focused on providing
fresh, locally sourced, organic food to health-
conscious consumers through an efficient online
delivery system. Our business will bridge the gap
between organic farmers and consumers who
prioritize sustainability and health. Given the
growing demand for organic food and the increasing
trend of online grocery shopping, EcoFresh Organics
aims to capture a significant share of this evolving
market.
We require funding of R500,000 to establish our
online platform, build a delivery network, and secure
initial supplier agreements.
