Table of Contents
I. Introduction ................................................................................................................................. 2
Overview of Accor Hotel Group................................................................................................. 2
Purpose and scope of the report .................................................................................................. 2
II. Organization Structure, Culture, and Goals ............................................................................... 2
The organizational structure of Accor Hotel Group ................................................................... 2
Analyzing the values, norms, and culture of the organization .................................................... 3
III. Recent Change Initiatives and Their Impact ............................................................................. 4
Identification and description of recent change initiatives in Accor Hotel Group ..................... 4
Impact of these change initiatives on the organization and its stakeholders .............................. 5
Management for these changes ................................................................................................... 6
IV. Accor’s Strategic Direction and Current Business Performance .............................................. 7
Current strategic direction........................................................................................................... 7
Business performance ................................................................................................................. 7
Accor’s current strategy .............................................................................................................. 8
V. Conclusion ................................................................................................................................. 8
, I. Introduction
Overview of Accor Hotel Group
Accor Hotel Group is a sizable international hotel chain that owns and manages lodging facilities
throughout 110 countries. Its network includes about 5,300 sites with over 750,000 rooms under a
variety of brands, including upmarket lodgings like Raffles and Sofitel, midscale hotels like
Novotel and Mercure, and low-cost lodgings like Ibis. One of the top hotel companies in the world,
Accor was established in 1967 in France. Its headquarters are in Issy-les-Moulineaux, France, and
over 260,000 people work for it worldwide (Demirçiftçi & Kızılırmak, 2016).
Purpose and scope of the report
This paper will provide a thorough overview of the Accor Hotel Group, including information on
its background, business strategy, financial results, and strategic goals. Also, it'll assess the
company's competitive environment and pinpoint critical improvements and challenges
influencing the hospitality segment. A wide extend of audiences, including financial specialists,
investigators, commerce experts, and understudies, are focused on by the inquiry. It ought to be
emphasized that the report does not incorporate any non-public data and is as it were based on
freely available information.
II. Organization Structure, Culture, and Goals
The organizational structure of Accor Hotel Group
Accor Hotel Group's organizational structure is divided into two main divisions:
Premium, Midscale & Economy Division: The group's premium, midscale, and economy
categories are represented by the brands in the Premium, Midscale & Economy Division. This
business is divided into the four continents of North and Central America, South and Central
America, Europe, and Asia Pacific.
Luxury & Lifestyle Division: The company is divided geographically into three regions: North
America, South America, and Europe, the Middle East, Africa, and Asia. It combines brands from
the group's luxury and leisure industries.
I. Introduction ................................................................................................................................. 2
Overview of Accor Hotel Group................................................................................................. 2
Purpose and scope of the report .................................................................................................. 2
II. Organization Structure, Culture, and Goals ............................................................................... 2
The organizational structure of Accor Hotel Group ................................................................... 2
Analyzing the values, norms, and culture of the organization .................................................... 3
III. Recent Change Initiatives and Their Impact ............................................................................. 4
Identification and description of recent change initiatives in Accor Hotel Group ..................... 4
Impact of these change initiatives on the organization and its stakeholders .............................. 5
Management for these changes ................................................................................................... 6
IV. Accor’s Strategic Direction and Current Business Performance .............................................. 7
Current strategic direction........................................................................................................... 7
Business performance ................................................................................................................. 7
Accor’s current strategy .............................................................................................................. 8
V. Conclusion ................................................................................................................................. 8
, I. Introduction
Overview of Accor Hotel Group
Accor Hotel Group is a sizable international hotel chain that owns and manages lodging facilities
throughout 110 countries. Its network includes about 5,300 sites with over 750,000 rooms under a
variety of brands, including upmarket lodgings like Raffles and Sofitel, midscale hotels like
Novotel and Mercure, and low-cost lodgings like Ibis. One of the top hotel companies in the world,
Accor was established in 1967 in France. Its headquarters are in Issy-les-Moulineaux, France, and
over 260,000 people work for it worldwide (Demirçiftçi & Kızılırmak, 2016).
Purpose and scope of the report
This paper will provide a thorough overview of the Accor Hotel Group, including information on
its background, business strategy, financial results, and strategic goals. Also, it'll assess the
company's competitive environment and pinpoint critical improvements and challenges
influencing the hospitality segment. A wide extend of audiences, including financial specialists,
investigators, commerce experts, and understudies, are focused on by the inquiry. It ought to be
emphasized that the report does not incorporate any non-public data and is as it were based on
freely available information.
II. Organization Structure, Culture, and Goals
The organizational structure of Accor Hotel Group
Accor Hotel Group's organizational structure is divided into two main divisions:
Premium, Midscale & Economy Division: The group's premium, midscale, and economy
categories are represented by the brands in the Premium, Midscale & Economy Division. This
business is divided into the four continents of North and Central America, South and Central
America, Europe, and Asia Pacific.
Luxury & Lifestyle Division: The company is divided geographically into three regions: North
America, South America, and Europe, the Middle East, Africa, and Asia. It combines brands from
the group's luxury and leisure industries.
