Telus Rater LATEST UPDATED
2025/2026 Exam Questions With 100%
Correct Answers GRADED AT A+
1. AC - ANSWER Ad Creative; The Ad Creative is an advertisement
that can appear
2. LP - ANSWER Landing Page; Where you're sent when you click
the AC. The first page that appears.
3. Classifier: Diverse Content - ANSWER The main content of the
page is divided among several or many different topics.
4. Classifier: Fictional Content - ANSWER The main content of the
page consists of fictional (non-real) material.
5. Classifier: Low Text-Content - ANSWER The main content of the
page contains very little or no text.
6. Keywords - ANSWER The keyword represents or captures
products, concepts, or services the user is currently interested in.
7. Query - ANSWER A word or phrase searched for
8. User Intent - ANSWER What the user is actually searching for.
9. Content Page - ANSWER The webpage that the user is currently
visiting
10. Business Page - ANSWER A page the advertiser specifically
wants the audience to visit
, 11. In-Market - ANSWER When the user is in the market for a
product or service
12. Do all queries have the approximate location provided? -
ANSWER No
13. Exact Intent - ANSWER An ad might address the user's exact
intent
14. Nearby Intent - ANSWER An ad that offers the user an
approximate solution or something that usually goes with the
queried item.
15. Only Topical Connection - ANSWER An ad might offer
something that is topically related to the query, but does not
address the nearby intent at all
16. Substitutability - ANSWER An ad might offer the user a
product or service that is not exactly what the user queried for. For
example, for the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad presents a product or
service that has some difference to the queried one, you will have
to carefully assess how well the advertised product or service is
connected to the user's original query.
17. Reasonable Substitute - ANSWER When the user indicates
that they want a certain product / service from a certain brand or
provider, and the ad appears to offer the same or a very similar
product / service from a different brand, provider or competitor,
you should generally consider this as a reasonable substitute /
alternative to the queried product / service.
18. Radically Different Alternative/Substitute - ANSWER An ad
might offer a very different alternative that would address the
2025/2026 Exam Questions With 100%
Correct Answers GRADED AT A+
1. AC - ANSWER Ad Creative; The Ad Creative is an advertisement
that can appear
2. LP - ANSWER Landing Page; Where you're sent when you click
the AC. The first page that appears.
3. Classifier: Diverse Content - ANSWER The main content of the
page is divided among several or many different topics.
4. Classifier: Fictional Content - ANSWER The main content of the
page consists of fictional (non-real) material.
5. Classifier: Low Text-Content - ANSWER The main content of the
page contains very little or no text.
6. Keywords - ANSWER The keyword represents or captures
products, concepts, or services the user is currently interested in.
7. Query - ANSWER A word or phrase searched for
8. User Intent - ANSWER What the user is actually searching for.
9. Content Page - ANSWER The webpage that the user is currently
visiting
10. Business Page - ANSWER A page the advertiser specifically
wants the audience to visit
, 11. In-Market - ANSWER When the user is in the market for a
product or service
12. Do all queries have the approximate location provided? -
ANSWER No
13. Exact Intent - ANSWER An ad might address the user's exact
intent
14. Nearby Intent - ANSWER An ad that offers the user an
approximate solution or something that usually goes with the
queried item.
15. Only Topical Connection - ANSWER An ad might offer
something that is topically related to the query, but does not
address the nearby intent at all
16. Substitutability - ANSWER An ad might offer the user a
product or service that is not exactly what the user queried for. For
example, for the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad presents a product or
service that has some difference to the queried one, you will have
to carefully assess how well the advertised product or service is
connected to the user's original query.
17. Reasonable Substitute - ANSWER When the user indicates
that they want a certain product / service from a certain brand or
provider, and the ad appears to offer the same or a very similar
product / service from a different brand, provider or competitor,
you should generally consider this as a reasonable substitute /
alternative to the queried product / service.
18. Radically Different Alternative/Substitute - ANSWER An ad
might offer a very different alternative that would address the
