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DPR3711 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED

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DPR3711 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,. Question 1: Developing a research proposal Fourie and Cant (2017:64) define public relations research as "the effort aimed at discovering the facts or opinions pertaining to an identified issue, need or question". Fourie and Cant's statement points to the fact public relations research is about gathering information that is used to underpin public relations decision-making processes. Furthermore, the definition suggests that any response to a public relations issue/problem should be informed by research. The research will empower you as a public relations practitioner to understand the perceptions and views of your stakeholders or audiences. The purpose of this activity is to test your ability to develop a research proposal. A research proposal is a research strategy/plan for conducting your research. • Identify an organisation of your choice. • The organisation is seeking to conduct research to analyse its stakeholders’ perceptions of its social media strategies. The organisation has never conducted this kind of study. You are expected to develop a research proposal for the project. To this end, complete the following: Item Guidelines Research title (1) Formulate a title which clearly indicates the central theme of the study, e.g.: An investigation of employee communication satisfaction at the University of South Africa. Overview of the organisation (1) Provide background information on the organisation, including its vision and mission. You should source the information from the selected organisation’s website. Background and context of the research problem (1) State why the research is important. Research problem statement (1) Describe the research issue in one sentence, e.g.: A qualitative analysis of employee communication at the University of South Africa. Literature review (10) Explain key concepts of your study such as communication, organisational communication and social media. Additionally, you should mention studies that have been conducted on the use of social media. You should also indicate the uniqueness of your study. How is it different from previous studies? Research method (2) Describe your chosen research method and justify it. In other words, state its advantages according to the literature (research methodology literature books and journal articles). Population (1) Define your population, e.g. the population of the study comprises all employees at Unisa. Sampling method (1) Describe your chosen sampling method and its advantages. Data collection (1) Tell the reader about the data collection process with special emphasis on the data collection instrument. Data analysis (1) Explain how data will be analysed. The data analysis approach should be consistent with your chosen research method. Therefore, this question evaluates your ability to compile a media monitoring report. In table format, compile a media monitoring report of an organisation of your choice. The report should consist of at least five news stories and not media statements. Use the following template: (10) LEARNING 2: PUBLIC RELATIONS PLANNING Question 3: Public relations planning Identify an organisation of your choice. • What is the organisation's mission? • Develop a public relations plan for the organisation that includes the following elements: o Research (2) o Objectives (2) o Programming (6) o Evaluation (4) To complete this activity, visit the organisation's website. Please do not contact the organisation. (14) Question 4: Crisis management The purpose of this question is to give you an opportunity to determine public relations implications of a crisis. • One of the United Nations Global Compact principles deals with labour standards Identify an organisation that is involved in a labour strike/dispute according to news articles. • What is the organisation's mission? • Briefly describe the crisis. (2) • What are the public relations/communication objectives when dealing with this crisis? (4) • Who should be on the crisis management team? (3) • Mention two public relation actions/activities that you would implement to deal with the crisis. (4) • Who is your target audience? (3) To complete this activity, visit the organisation's website and search for news stories on the crisis. Please do not contact the organisation. Question 5: Compiling a media list/database Compile a list of five print and electronic media that should appear on the media contact list of an organisation of your choice (no names or contact details of individual journalists are required). The list of media in South Africa is accessible from the following website: DPR3701 DPR3702 DPR3703 DPR3710 DPR3712 DPR3705

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Anne Gregory Public Relations in Practice

Uitgave:2004
ISBN:9780749433819
Druk:Onbekend

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Instelling: University of South Africa (Unisa)
Vak: Work Integrated Learning (DPR3711)

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dpr3711

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DPR3711
Assignment 1 Semester 1 2025
Unique #:

Due Date: March 2025

Detailed solutions, explanations, workings
and references.

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, TABLE OF CONTENTS
INTRODUCTION ....................................................................................................... 3
QUESTION 1: DEVELOPING A RESEARCH PROPOSAL ....................................... 3
Overview of the Organisation ................................................................................. 3
Background and Context of the Research Problem ................................................ 4
Research Problem Statement ................................................................................. 5
Literature Review .................................................................................................... 5
Research Method ................................................................................................... 6
Population............................................................................................................... 7
Sampling Method .................................................................................................... 7
Data Collection ....................................................................................................... 8
Data Analysis .......................................................................................................... 9
QUESTION 2: MEDIA MONITORING ........................................................................ 9
QUESTION 3: PUBLIC RELATIONS PLANNING .................................................... 10
Organisation Overview ......................................................................................... 10
Public Relations Plan ............................................................................................ 10
QUESTION 4: CRISIS MANAGEMENT ................................................................... 13
Organisation’s Mission:......................................................................................... 13
Crisis Description .................................................................................................. 13
Public Relations/Communication Objectives ........................................................ 14
Crisis Management Team..................................................................................... 14
Public Relations Actions/Activities ........................................................................ 15
Target Audience ................................................................................................... 16
QUESTION 5: COMPILING A MEDIA LIST/DATABASE ......................................... 16
CONCLUSION ......................................................................................................... 17

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, INTRODUCTION

This assignment focuses on various aspects of public relations (PR), including
research proposal development, media monitoring, PR planning, crisis
management, and media relations. It is designed to test the ability to apply PR
theories and methodologies in real-world scenarios. The first part of the
assignment requires the creation of a research proposal aimed at analyzing
stakeholder perceptions of an organization's social media strategies. This process
will involve formulating a research title, identifying the research problem, and
justifying the chosen research method. The second section tests media
monitoring skills, where students must compile a report based on media stories
about an organization. Furthermore, PR planning will be assessed through the
development of a PR plan for an organization, emphasizing the importance of
strategic objectives, programming, and evaluation. The crisis management
section delves into handling labor disputes, while the media relations component
involves compiling a media list for an organization. This comprehensive
assignment evaluates both theoretical understanding and practical PR
applications.

QUESTION 1: DEVELOPING A RESEARCH PROPOSAL

An Exploratory Investigation of Stakeholder Perceptions of Woolworths
Holdings’ Social Media Strategies

Overview of the Organisation

Woolworths Holdings, founded in 1931, is a leading South African retailer offering
a wide range of quality food, clothing, homeware, and beauty products. The
organization’s mission is to deliver sustainable value to its customers through
superior quality, innovation, and responsible business practices. Guided by
values of integrity, transparency, and exceptional service, Woolworths strives to
maintain a strong connection with local communities while expanding its footprint

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DPR3711 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED

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