CMHT Exam 2 Questions Solved Correctly Latest Update 2025 Graded A+

CMHT Exam 2 Questions Solved Correctly Latest Update 2025 Graded A+ A quality of a consumer product that is permanent and inseparable from the product is called a(n) - Answers intrinsic value A product that has utilitarian value, also has a(n) __________________. - Answers transcending experiences Rituals that allow consumers to escape from everyday life are ________________. - Answers transcending experiences Consumer goods use __________________ to communicate meaning to consumers. - Answers symbolic consumption Consumers desire for uniqueness and personalization is driving ____________. - Answers unified commerce Symbolic consumption is driven by consumer ______________________. - Answers emotion A distinct element of a subculture is its members _________________. - Answers have distinctive sets of shared beliefs and values When a consumer is emotional buying a new car this is a(n) ____________ response. - Answers hedonic The sense of sound is characterized by its aural ______________ dimension(s). - Answers pitch When a brand tells a consumer to expect certain benefits by buying its product, this is an example of _______________________. - Answers a consumer value proposition In Almquist's et al. (2016) examination of patterns of value, more value was offered by _______________ companies. - Answers digital Consumer efficiency is the basis for evaluating and modifying _________. - Answers service segmentation The theory of __________________ described consumers purchasing expensive items as a way to display wealth versus purchasing items to meet needs. - Answers the leisure class Luxury travel is associated with all the attributes below except for ___________________. - Answers group travel Increasing consumer demand for plant-based proteins needed to address the two consumer desires of being _______________ and _________ before consumers would consider switching to plant-based proteins. - Answers delicious, craveable Applying a strong, consistent design concept that uses a collection of colors, smells, music, surface coverings and tastes throughout the physical and virtual spaces of a hotel lobby, reception areas, rooms, and restaurants creates a cohesive __________________ experience throughout an entire hotel. - Answers sensory The sense of ________________________ is limited in the consumer experience because it does not apply to all products. . - Answers taste When companies adjust for consumer trends, they need to move in whatever direction will ______________________ the average consumer. - Answers increase shopping efficiency of Consumer efficiency is a trade-off among __________________________________________ . - Answers time, money and energy The physical spaces in a hotel, restaurant or store that can be controlled and changed to influence its guests experiences are called _____________________. - Answers atmospheric cues It is estimated that 80% of luxury sales are increasing due to __________________. - Answers digital touchpoints A seamless path to purchase is possible when the business uses a(n) __________ strategy to integrate all interactions across the total consumer experience. - Answers unified The goal of consumer efficiency is to maximize the _____________________ received when making a purchase to meet a need or want. - Answers The ____________ principle is evident when a consumer's feeling of obligation to purchase a product or service is activated when he or she receives something for free. - Answers reciprocity ACSI measures satisfaction based on ________________________________ attributes. - Answers industry sector and brand The three friction points associated with online marketplace exchanges of used clothing had to do with ____________________________, - Answers posting, finding, and trus