HSCI 412 – EXAM questions correctly
answered to pass
Audience Analysis - correct answer ✔✔a comprehensive, research-based, participatory, and strategic
analysis of all key groups' characteristics, demographics, needs, preferences, values, social norms,
attitudes and behavior
Audience Profile - correct answer ✔✔An analytical report on key findings from audience-related
research (also called audience analysis) and one of the key sections of the situation analysis
Channels - correct answer ✔✔
Communication Channels - correct answer ✔✔the path selected by program planners to reach the
intended audience with health communication messages and materials
Communication Objectives - correct answer ✔✔the intermediate steps that need to be achieved in
order to meet the overall program goals as complemented by specific behavioural, socials and
organizational objectives
Communication Strategies - correct answer ✔✔a statement describing the overall approach used to
accomplish communication objectives
Communications Vehicles - correct answer ✔✔a category that includes materials, events, activities or
other tools for delivering a message using communication channels
Community development - correct answer ✔✔a field of research and practice that involves community
members, average citizens, professionals, grant-makers and others in improving various aspects of local
communities
Health Communication - correct answer ✔✔A multifaceted and multidisciplinary field of research,
theory, and practice concerned with reaching different populations and groups to exchange health-
related information, ideas, and methods in order to influence, engage, empower and support
, individuals, communities, health care professionals, patients, policymakers, organizations, special
groups, and the public so that they will champion, introduce, adopt, or sustain a health or social
behaviour, practice, or policy that will ultimately improve individual, community, and public health
outcomes
Health Disparities - correct answer ✔✔diseases or health conditions that discriminate and tend to be
more common and more severe among vulnerable and underserved populations; or overall difference in
health outcomes
Health Equity - correct answer ✔✔providing every person with the same opportunity to stay healthy or
to effectively cope with disease and crisis, regardless of race, gender, age, economic conditions, social
status, environment, and other socially determined factors
Intended Audiences - correct answer ✔✔All groups the health communication intervention is seeking to
engage in the communication process.
Key Groups - correct answer ✔✔all groups the health communication intervention is seeking to engage
in the communication process
Program Outcomes - correct answer ✔✔changes in knowledge, attitudes, skills, behaviour, social norms,
policies, and other parameters measured against those anticipated in the planning phase
Situation Analysis - correct answer ✔✔A planning term that describes the analysis of individual, social,
political, environmental, community-specific, and behaviour-related factors that can affect attitudes,
behaviours, social norms, and policies about a health issue and its potential solutions
Social Determinants of Health - correct answer ✔✔different socially determined factors that affect
health outcomes as well as influence and are influenced by health communication
Stakeholders - correct answer ✔✔all individuals and groups who have an interest or share
responsibilities in a given issue, such as policymakers, community leaders, and community members
answered to pass
Audience Analysis - correct answer ✔✔a comprehensive, research-based, participatory, and strategic
analysis of all key groups' characteristics, demographics, needs, preferences, values, social norms,
attitudes and behavior
Audience Profile - correct answer ✔✔An analytical report on key findings from audience-related
research (also called audience analysis) and one of the key sections of the situation analysis
Channels - correct answer ✔✔
Communication Channels - correct answer ✔✔the path selected by program planners to reach the
intended audience with health communication messages and materials
Communication Objectives - correct answer ✔✔the intermediate steps that need to be achieved in
order to meet the overall program goals as complemented by specific behavioural, socials and
organizational objectives
Communication Strategies - correct answer ✔✔a statement describing the overall approach used to
accomplish communication objectives
Communications Vehicles - correct answer ✔✔a category that includes materials, events, activities or
other tools for delivering a message using communication channels
Community development - correct answer ✔✔a field of research and practice that involves community
members, average citizens, professionals, grant-makers and others in improving various aspects of local
communities
Health Communication - correct answer ✔✔A multifaceted and multidisciplinary field of research,
theory, and practice concerned with reaching different populations and groups to exchange health-
related information, ideas, and methods in order to influence, engage, empower and support
, individuals, communities, health care professionals, patients, policymakers, organizations, special
groups, and the public so that they will champion, introduce, adopt, or sustain a health or social
behaviour, practice, or policy that will ultimately improve individual, community, and public health
outcomes
Health Disparities - correct answer ✔✔diseases or health conditions that discriminate and tend to be
more common and more severe among vulnerable and underserved populations; or overall difference in
health outcomes
Health Equity - correct answer ✔✔providing every person with the same opportunity to stay healthy or
to effectively cope with disease and crisis, regardless of race, gender, age, economic conditions, social
status, environment, and other socially determined factors
Intended Audiences - correct answer ✔✔All groups the health communication intervention is seeking to
engage in the communication process.
Key Groups - correct answer ✔✔all groups the health communication intervention is seeking to engage
in the communication process
Program Outcomes - correct answer ✔✔changes in knowledge, attitudes, skills, behaviour, social norms,
policies, and other parameters measured against those anticipated in the planning phase
Situation Analysis - correct answer ✔✔A planning term that describes the analysis of individual, social,
political, environmental, community-specific, and behaviour-related factors that can affect attitudes,
behaviours, social norms, and policies about a health issue and its potential solutions
Social Determinants of Health - correct answer ✔✔different socially determined factors that affect
health outcomes as well as influence and are influenced by health communication
Stakeholders - correct answer ✔✔all individuals and groups who have an interest or share
responsibilities in a given issue, such as policymakers, community leaders, and community members
