Consumer Decision Buying Process vs. Organizational
Buying Process
Directions: Complete the Consumer Decision Buying Process chart by identifying a product you
have recently purchased and discussing the five steps in the consumer decision-buying process
and your own experience during each step. For example, what you did, how much time was
involved, any problems or obstacles you encountered, etc.
Consumer Decision Buying Process
Step 1 Step 2 Step 3 Step 4 Step 5
Need Information Evaluation of Purchase Post
Recognition Search Alternatives Purchase
& Problem Evaluation
Awareness
Step 1: Needed a new car. Prior van blew its head gasket, and we live in the country so
public transportation is not an option. I borrowed a vehicle while I began my search for
something affordable.
Step 2: I began by looking at vehicles under $20K on eBay because that is all I spend on
a depreciating item. I preferred another van for space and AWD as we live in the
snowbelt of the Great Lakes.
Step 3: I did price renting a vehicle on Turo in comparison of buying and insuring my
own vehicle, but the miles I out on a car is too much to do that. Same reason I cannot
lease a vehicle for the cheaper payment. Mini vans were not in my budget, even on eBay
so my search narrowed down on an SUV or a crossover vehicle.
© 2023. Grand Canyon University. All Rights Reserved.
Buying Process
Directions: Complete the Consumer Decision Buying Process chart by identifying a product you
have recently purchased and discussing the five steps in the consumer decision-buying process
and your own experience during each step. For example, what you did, how much time was
involved, any problems or obstacles you encountered, etc.
Consumer Decision Buying Process
Step 1 Step 2 Step 3 Step 4 Step 5
Need Information Evaluation of Purchase Post
Recognition Search Alternatives Purchase
& Problem Evaluation
Awareness
Step 1: Needed a new car. Prior van blew its head gasket, and we live in the country so
public transportation is not an option. I borrowed a vehicle while I began my search for
something affordable.
Step 2: I began by looking at vehicles under $20K on eBay because that is all I spend on
a depreciating item. I preferred another van for space and AWD as we live in the
snowbelt of the Great Lakes.
Step 3: I did price renting a vehicle on Turo in comparison of buying and insuring my
own vehicle, but the miles I out on a car is too much to do that. Same reason I cannot
lease a vehicle for the cheaper payment. Mini vans were not in my budget, even on eBay
so my search narrowed down on an SUV or a crossover vehicle.
© 2023. Grand Canyon University. All Rights Reserved.
