AQA Business A-level - Marketing Exam Latest Updated
2025 With Complete Solutions
Market research - ANSWER-collection, analysis and evaluation of data
Primary research - ANSWER-information gathered first hand by the firm for its
own specific purpose
Secondary research - ANSWER-data that has already been collected by another
organisation for a different purpose
Survey - ANSWER-gathering people's opinions
Focus groups - ANSWER-gather groups together for their opinions
Observations - ANSWER-monitoring behaviour
Methods of secondary research - ANSWER-government publication, industry
research, newspapers, trade journals, company accounts, market research
reports
, Qualitative research - ANSWER-information gathered based on peoples opinions
Quantitative research - ANSWER-numerical and statistical information
Sampling - ANSWER-group of respondents whose views, characteristics and
behaviour represent the overall target market
Random sampling - ANSWER-all members of the population have equal change of
being selected in the sample
Quota sampling - ANSWER-sample chosen with the aim of representing the overall
population
Stratified sampling - ANSWER-a group of respondents are randomly selected but
from within very specific subsets such as gender, age or income levels
Market mapping - ANSWER-Technique to analyse markets by comparing two key
features and plotting products or brands on a matrix
ACORN - ANSWER-classification of residential neighbourhoods
2025 With Complete Solutions
Market research - ANSWER-collection, analysis and evaluation of data
Primary research - ANSWER-information gathered first hand by the firm for its
own specific purpose
Secondary research - ANSWER-data that has already been collected by another
organisation for a different purpose
Survey - ANSWER-gathering people's opinions
Focus groups - ANSWER-gather groups together for their opinions
Observations - ANSWER-monitoring behaviour
Methods of secondary research - ANSWER-government publication, industry
research, newspapers, trade journals, company accounts, market research
reports
, Qualitative research - ANSWER-information gathered based on peoples opinions
Quantitative research - ANSWER-numerical and statistical information
Sampling - ANSWER-group of respondents whose views, characteristics and
behaviour represent the overall target market
Random sampling - ANSWER-all members of the population have equal change of
being selected in the sample
Quota sampling - ANSWER-sample chosen with the aim of representing the overall
population
Stratified sampling - ANSWER-a group of respondents are randomly selected but
from within very specific subsets such as gender, age or income levels
Market mapping - ANSWER-Technique to analyse markets by comparing two key
features and plotting products or brands on a matrix
ACORN - ANSWER-classification of residential neighbourhoods
