Stukent Chapter 1-5 Questions And Answers
100% Correct
advertising campaign collection of advertisements created to accomplish a shared goal
user-generated content (UGC) content created by the general public for distribution by
digital media
sponsored photos/videos posts that have been turned into ads to reach more viewers
custom audience an audience, chosen by a marketer, based on specific demographics
Lookalike Audiences an audience similar to an audience that a brand is already targeting
Monetization leveraging social media content in an effort to increase revenue
unicorn content that performs significantly better than any other content
, Stukent Chapter 1-5 Questions And Answers
100% Correct
brand awareness how well customers are familiar with a brand and its products and
services
bounce rate the percentage of those who visit one page of a website before exiting that
website
customer advocacy how well your customers support your product or brand
Email Database a catalog of current and potential customers' email addresses
email marketing digital marketing strategy of communicating with prospects and
customers via electronic mail services
interaction communication between a brand and an audience member (like, comment,
retweet, etc.)
reach analytics metric that refers to the number of users who have come across particular
content on social platforms
100% Correct
advertising campaign collection of advertisements created to accomplish a shared goal
user-generated content (UGC) content created by the general public for distribution by
digital media
sponsored photos/videos posts that have been turned into ads to reach more viewers
custom audience an audience, chosen by a marketer, based on specific demographics
Lookalike Audiences an audience similar to an audience that a brand is already targeting
Monetization leveraging social media content in an effort to increase revenue
unicorn content that performs significantly better than any other content
, Stukent Chapter 1-5 Questions And Answers
100% Correct
brand awareness how well customers are familiar with a brand and its products and
services
bounce rate the percentage of those who visit one page of a website before exiting that
website
customer advocacy how well your customers support your product or brand
Email Database a catalog of current and potential customers' email addresses
email marketing digital marketing strategy of communicating with prospects and
customers via electronic mail services
interaction communication between a brand and an audience member (like, comment,
retweet, etc.)
reach analytics metric that refers to the number of users who have come across particular
content on social platforms
