stukent chapter 1 exam questions and
answers
section 1: What is marketing? - Correct Answers -is the process of communicating a
company value to customers
Advertising - Correct Answers -process of communicating with potential customer to
promote a product or service
Brand management - Correct Answers -process of creating and maintaining the identity
of a brand
customer support - Correct Answers -activities that assist customers in resolving issues
DISTRIBUTION - Correct Answers -Path the product or service purchased travels from
the company to consumer
Section 2: Understanding the Customer - Correct Answers -target audiences (target
market) , the identified groups of consumers most likely to purchase your product or
service.
Target Audience Information - Correct Answers -Demographics (Age, Gender,
Geographic Location)
Household Income
Education Level
Purchase Habits
Needs, Wants, Goals, Desires
Creating Messaging - Correct Answers -When it comes to creating messaging, you
need to clearly understand your objectives. Before you begin creating content, ask
yourself the following four questions.
WHO IS THE TARGET AUDIENCE? - Correct Answers -Similarly, knowing the type of
customers you are targeting would change how you communicate with your customers.
WHAT MESSAGE(S) DO YOU WANT THE AUDIENCE TO RECEIVE? - Correct
Answers -Determine the most important message(s) for the customer. Once you have
created your message(s), review to make sure customers understand your message(s).
Section 4: The Four P's of Marketing - Correct Answers -refers to the actions or tools
that a marketer uses to promote products or services to potential customers.
answers
section 1: What is marketing? - Correct Answers -is the process of communicating a
company value to customers
Advertising - Correct Answers -process of communicating with potential customer to
promote a product or service
Brand management - Correct Answers -process of creating and maintaining the identity
of a brand
customer support - Correct Answers -activities that assist customers in resolving issues
DISTRIBUTION - Correct Answers -Path the product or service purchased travels from
the company to consumer
Section 2: Understanding the Customer - Correct Answers -target audiences (target
market) , the identified groups of consumers most likely to purchase your product or
service.
Target Audience Information - Correct Answers -Demographics (Age, Gender,
Geographic Location)
Household Income
Education Level
Purchase Habits
Needs, Wants, Goals, Desires
Creating Messaging - Correct Answers -When it comes to creating messaging, you
need to clearly understand your objectives. Before you begin creating content, ask
yourself the following four questions.
WHO IS THE TARGET AUDIENCE? - Correct Answers -Similarly, knowing the type of
customers you are targeting would change how you communicate with your customers.
WHAT MESSAGE(S) DO YOU WANT THE AUDIENCE TO RECEIVE? - Correct
Answers -Determine the most important message(s) for the customer. Once you have
created your message(s), review to make sure customers understand your message(s).
Section 4: The Four P's of Marketing - Correct Answers -refers to the actions or tools
that a marketer uses to promote products or services to potential customers.
