ADPR 151 UNL Exam 1 questions with
correct answers
IMC - correct answer ✔✔Integrated Marketing Communication
Marketing Communication (Marcom) - correct answer ✔✔Involves the use of a variety of tools and
functions, such as advertising, public relations, sales promotion, direct response, events and
sponsorships, point of sale, digital media, and the communication aspect of packaging
All of these are parts of a planned effort to deliver specific messages used strategically to promote a
brand or organization
Brand Communication - correct answer ✔✔The various marketing communication messages and brand
experiences that create and maintain a brand are referred to collectively as
Marketing - correct answer ✔✔Designed to build brand and customer relationships that generate sales
and profits or, in the case of nonprofits, memberships, volunteers, and donations
The goal of marketing has been to sell products, services, or ideas
Sales goal is accomplished by responding to the marketplace matching a product's availability and the
company's production capabilities to the consumer's need, desire, or demand for the product
Marketing Mix (Four P's) - correct answer ✔✔Operations and strategic decisions
the design and performance of the product, its distribution (place available), its pricing strategies, and its
promotion
Stakeholders - correct answer ✔✔All the individuals and groups who have a stake in the success of the
brand, including employees, investors, the community, business partner, and customers
, Branding, positive stakeholder relationships create value for a brand
Key Players - correct answer ✔✔Marketers
Suppliers and vendors
Distributors and retailers
Marketing partners, such as agencies
Marketer - correct answer ✔✔The "client"
Any company or organization behind the brand
Suppliers or Vendors - correct answer ✔✔The materials and ingredients used in producing a product are
obtained from other companies
Supply Chain - correct answer ✔✔The complex network of suppliers who produce components and
ingredients that are then sold to the manufacturer
Distribution Chain or Channel of Distribution - correct answer ✔✔The various companies involved in
moving a product from its manufacturer to its buyers
Partners in the communication process; their communication often supports the brand
Marketing Partners - correct answer ✔✔Marketing relationships involve cooperative programs and
alliance between two companies
Example- Leo Burnett created brand partnerships for Nintendo's Wii with Pringles, 7-Eleven, and Comedy
Central
Market - correct answer ✔✔Original meaning: the place where the exchange between seller and buyer
took place
correct answers
IMC - correct answer ✔✔Integrated Marketing Communication
Marketing Communication (Marcom) - correct answer ✔✔Involves the use of a variety of tools and
functions, such as advertising, public relations, sales promotion, direct response, events and
sponsorships, point of sale, digital media, and the communication aspect of packaging
All of these are parts of a planned effort to deliver specific messages used strategically to promote a
brand or organization
Brand Communication - correct answer ✔✔The various marketing communication messages and brand
experiences that create and maintain a brand are referred to collectively as
Marketing - correct answer ✔✔Designed to build brand and customer relationships that generate sales
and profits or, in the case of nonprofits, memberships, volunteers, and donations
The goal of marketing has been to sell products, services, or ideas
Sales goal is accomplished by responding to the marketplace matching a product's availability and the
company's production capabilities to the consumer's need, desire, or demand for the product
Marketing Mix (Four P's) - correct answer ✔✔Operations and strategic decisions
the design and performance of the product, its distribution (place available), its pricing strategies, and its
promotion
Stakeholders - correct answer ✔✔All the individuals and groups who have a stake in the success of the
brand, including employees, investors, the community, business partner, and customers
, Branding, positive stakeholder relationships create value for a brand
Key Players - correct answer ✔✔Marketers
Suppliers and vendors
Distributors and retailers
Marketing partners, such as agencies
Marketer - correct answer ✔✔The "client"
Any company or organization behind the brand
Suppliers or Vendors - correct answer ✔✔The materials and ingredients used in producing a product are
obtained from other companies
Supply Chain - correct answer ✔✔The complex network of suppliers who produce components and
ingredients that are then sold to the manufacturer
Distribution Chain or Channel of Distribution - correct answer ✔✔The various companies involved in
moving a product from its manufacturer to its buyers
Partners in the communication process; their communication often supports the brand
Marketing Partners - correct answer ✔✔Marketing relationships involve cooperative programs and
alliance between two companies
Example- Leo Burnett created brand partnerships for Nintendo's Wii with Pringles, 7-Eleven, and Comedy
Central
Market - correct answer ✔✔Original meaning: the place where the exchange between seller and buyer
took place
