Part II: Telus Rater Exam| Certification Q&A| Solved 2025

Part II: Telus Rater Exam| Certification Q&A| Solved 2025 What is the primary goal of search engine rating guidelines? To ensure search results align with user intent and provide high-quality information. How should a webpage be rated if it includes broken links or missing content? Assign a lower Page Quality rating because it affects usability. Why is **context** important when evaluating the relevance of a search result? It ensures the result matches the user's location, language, and intent. What does it mean if a query is classified as a **"Know Special"** intent? The user seeks specific and detailed information about a topic. What is the relationship between **Needs Met** and **Page Quality** ratings? Needs Met measures relevance, while Page Quality evaluates the credibility and usefulness of the result. When should a result be rated as "Fails to Meet"? When it completely fails to address the query intent. 2 What is the significance of identifying **beneficial purpose** in a webpage? It helps determine if the content is intended to genuinely assist users. What role do multimedia elements (like images or videos) play in assessing Page Quality? They can enhance user experience but must be relevant and high-quality. What does a low-quality page often lack? Credible sources, accurate information, and clear author expertise. How does a rater handle a query with multiple potential intents? Evaluate the most likely and common interpretations first. Why is the **Freshness** of a webpage critical for certain types of queries? Some queries, like news or events, require up-to-date information to satisfy the user. What is the importance of "Your Money or Your Life" (YMYL) content being accurate? It impacts the user’s financial, health, or safety decisions, requiring high standards. How should supplementary content, like recommendations or links, be evaluated? Check if it enhances the main content or serves as a distraction. What is the **Vital** rating intended for in the Needs Met scale? 3 For results that are the definitive or official response to a query. When should a page be flagged as **harmful content**? When it promotes violence, misinformation, or harmful practices. Why is the credibility of a website's author critical for evaluating YMYL pages? It ensures the information is trustworthy and written by experts. What should be considered when evaluating a query with ambiguous intent? All plausible interpretations, ranked by likelihood and relevance. How should a rater handle a search result that requires user interaction, like logging in, to access content? Evaluate if the barrier significantly impacts the usability and relevance of the result. What is the impact of excessive pop-ups on a webpage’s usability? They reduce usability and often lead to a lower Page Quality rating. What does the term "Fails to Load" mean in the context of rating? A page that cannot be accessed or displayed properly during evaluation. Why is local intent significant in queries such as "restaurants near me"?