Consumer Behavior Test Latest Update
2024/2025
_____ Summarizes the beliefs a person holds about his own attributes and how he/she evaluates their
self on those qualities. - ANSWER-Self-Concept
______ Is where a person derives his or her identity in large measure from a social group - ANSWER-
Collective Self
______ refers to a person's unique psychological makeup and how it consistently influences the way a
person responds to his/her environment. - ANSWER-Personality
_______ is the promotional strategy that involves select consumers altering some aspects of themselves
to advertise for a branded product. - ANSWER-Identity marketing
_______ is the way we assume others except us to act. - ANSWER-Self-Fulfilling prophecy
________ are statistics that measure observable aspects of population, i.e. income, age, etc. - ANSWER-
Demographics
________ learning occurs when an individual watches the actions of others and notes the
reinforcements they receive for their behaviors. - ANSWER-Observational
________ memory permits the temporary storage of information we receive from our senses. -
ANSWER-Sensory
________ refers to the tendency people have to react to stimuli similar to an original stimulus in a
classical conditioning situation in much the same way they responded to the original stimulus. -
ANSWER-The halo effect
"Casual Fridays" in American workplaces encourage the expression of a person's____ - ANSWER-unique
self
"It's time for the Christmas shopping list," thought Martha's mother, so she asked Martha for a quick list
of her favorite perfumes. Martha gave her mother 6 names that were all her "favorite." This group
constitutes Martha's ________ for perfume. - ANSWER-Evoked Set
A cognitive framework we develop through experience is called ________. - ANSWER-Schema
A physiological (relating to how the body functions) or psychological dependency on a product or service
is called/called a ________. - ANSWER-Consumer addiction
A relatively permanent change of behavior is called ________. - ANSWER-Learning
A strategy that aligns a company brand with a cause to concurrently generate business and societal
benefits is called___ - ANSWER-Cause Marketing
A strategy that involves the development and promotion of environmentally friendly products is called
________. - ANSWER-Green Marketing
A type of scam where people receive fraudulent emails that ask them to supply account information is
called ________. - ANSWER-Phishing
2024/2025
_____ Summarizes the beliefs a person holds about his own attributes and how he/she evaluates their
self on those qualities. - ANSWER-Self-Concept
______ Is where a person derives his or her identity in large measure from a social group - ANSWER-
Collective Self
______ refers to a person's unique psychological makeup and how it consistently influences the way a
person responds to his/her environment. - ANSWER-Personality
_______ is the promotional strategy that involves select consumers altering some aspects of themselves
to advertise for a branded product. - ANSWER-Identity marketing
_______ is the way we assume others except us to act. - ANSWER-Self-Fulfilling prophecy
________ are statistics that measure observable aspects of population, i.e. income, age, etc. - ANSWER-
Demographics
________ learning occurs when an individual watches the actions of others and notes the
reinforcements they receive for their behaviors. - ANSWER-Observational
________ memory permits the temporary storage of information we receive from our senses. -
ANSWER-Sensory
________ refers to the tendency people have to react to stimuli similar to an original stimulus in a
classical conditioning situation in much the same way they responded to the original stimulus. -
ANSWER-The halo effect
"Casual Fridays" in American workplaces encourage the expression of a person's____ - ANSWER-unique
self
"It's time for the Christmas shopping list," thought Martha's mother, so she asked Martha for a quick list
of her favorite perfumes. Martha gave her mother 6 names that were all her "favorite." This group
constitutes Martha's ________ for perfume. - ANSWER-Evoked Set
A cognitive framework we develop through experience is called ________. - ANSWER-Schema
A physiological (relating to how the body functions) or psychological dependency on a product or service
is called/called a ________. - ANSWER-Consumer addiction
A relatively permanent change of behavior is called ________. - ANSWER-Learning
A strategy that aligns a company brand with a cause to concurrently generate business and societal
benefits is called___ - ANSWER-Cause Marketing
A strategy that involves the development and promotion of environmentally friendly products is called
________. - ANSWER-Green Marketing
A type of scam where people receive fraudulent emails that ask them to supply account information is
called ________. - ANSWER-Phishing
