LAW & TECHNOLOGY
Session 8: Electronic commerce & Consumer protection II (13 November 2023)
Simon Verschaeve
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,Part II
Interaction between
Technology and Law
E-Commerce and Consumer
Protection
Chapter 18. Cookies and similar tracking technologies
Chapter 19. Online advertising
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, Legal framework
Focus on online advertising
Digital Services Digital Markets E-Commerce
GDPR
Act Act Directive
Audiovisual Platform-to-
Media Services E-Privacy Business Omnibus
Directive Directive Regulation Directive
Political Unfair Misleading and
Advertising Commercial Comparative Sector-specific
Regulation Practices Advertising regulation / Self-
Proposal Directive Directive regulation
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