MNM2614 ASSIGNMENT 1 FOR 2ND SEMESTER 2024

MNM2614
ASSIGNMENT 1 FOR 2ND SEMESTER 2024




FEND TUTORIALS

, Started on Monday, 5 August 2024, 3:52 PM
State Finished
Completed on Monday, 5 August 2024, 4:00 PM
Time taken 7 mins 40 secs
Marks 9/15
Grade 60 out of 100
Question 1
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Question text
Which ONE of the following options is INCORRECT regarding non-durable products?
Select one:

a.
They can be referred to as consumables.

b.
These products are consumed relatively quickly.

c.
They are sometimes referred to as hard goods.

d.
Examples would be staples, paper-clips and printer cartridges.
Feedback
The answer was incorrect; review pages 15-16 section 1.6.2 of the prescribed book and page 8, section
1.5 of the study guide. Non-durable products are sometimes referred to as soft goods, not hard goods.
The answer was incorrect; review pages 15-16 section 1.6.2 of the prescribed book and page 8, section
1.5 of the study guide. Non-durable products are sometimes referred to as soft goods, not hard goods.
The correct answer is: They are sometimes referred to as hard goods.

Question 2
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Question text
The air we breathe is considered a/an … need within Maslow’s hierarchy of needs.
Select one:

a.
safety



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,b.
self-actualisation

c.
esteem

d.
physiological
Feedback
The answer was incorrect; review page 7, section 1.3.1 of the prescribed book and pages 5-6, section
1.2.1 of the study guide. Psychological needs is the correct answer. Physiological needs are the basic
needs we as humans require in order to survive such as air. Safety needs come after physiological needs
and include financial and lifestyle security as well as protection from pain and discomfort. An example
would be an alarm system. Self-actualisation needs are at the top of Maslow’s hierarchy of needs and are
only satisfied when all the other levels have been satisfied. These needs address one’s need to realise
one’s full potential and find fulfilment. An example would be learning to speak another language or
taking an art class to learn how to paint. Esteem needs address the need for achievement. An example
would be purchasing an expensive car to show status and achievement or buying expensive jewellery.
The answer was incorrect; review page 7, section 1.3.1 of the prescribed book and pages 5-6, section
1.2.1 of the study guide. Psychological needs is the correct answer. Physiological needs are the basic
needs we as humans require in order to survive such as air. Safety needs come after physiological needs
and include financial and lifestyle security as well as protection from pain and discomfort. An example
would be an alarm system. Self-actualisation needs are at the top of Maslow’s hierarchy of needs and are
only satisfied when all the other levels have been satisfied. These needs address one’s need to realise
one’s full potential and find fulfilment. An example would be learning to speak another language or
taking an art class to learn how to paint. Esteem needs address the need for achievement. An example
would be purchasing an expensive car to show status and achievement or buying expensive jewellery.
The correct answer is: physiological

Question 3
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Question text
An organisation that makes beverages now decides it wants to add chips to their product assortment.
Which organisational classification of new products would adding the chips to their product assortment be
considered?
Select one:

a.
New-to-the-world

b.
New-to-the-firm



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, c.
Product enhancement

d.
Product repositioning
Feedback
The answer was incorrect; review page 59-60, section 3.4.2 of the prescribed book and page 33, section
3.3.2 of the study guide. New-to-the-firm products is the correct answer. Chips already exist on the
market and, therefore, will not be classified as new-to-the-world products. There is no reference to any
product being repositioned to fulfil another function, therefore it is not considered product repositioning.
There is also no mention as to improving a product they currently offer; therefore, it is not considered a
product enhancement.
The answer was incorrect; review page 59-60, section 3.4.2 of the prescribed book and page 33, section
3.3.2 of the study guide. New-to-the-firm products is the correct answer. Chips already exist on the
market and, therefore, will not be classified as new-to-the-world products. There is no reference to any
product being repositioned to fulfil another function, therefore it is not considered product repositioning.
There is also no mention as to improving a product they currently offer; therefore, it is not considered a
product enhancement.
The correct answer is: New-to-the-firm

Question 4
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Question text
Fasebe is going to climb Kilimanjaro in Tanzania later this year and needs to purchase a backpack. Which
ONE of the following options represents the core product of the backpack Fasebe will be purchasing?
Select one:

a.
The two-year warranty that Fasebe will receive when she purchases the backpack.

b.
The material that the backpack is made from is nylon and the backpack is therefore light in weight for the
climb.

c.
The fact that this particular backpack is associated with adventure-seeking souls and that celebrities have
purchased it and endorsed the brand.

d.
The fact that the backpack will be able to hold and protect her hiking essentials without her having to hold
them all individually.
Feedback


Whatsapp Marlvin @ +2763 173 8181