MKTG 4500 Final Exam with 100%verified answers.

Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns? Work hours Agency or freelance costs Social media software and services Content development expenses All the above - correct answer All of the above True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and "stickers" that disappear after a short period of time (1-24 hours). - correct answer True Which network has the longest life for a piece of content? Facebook LinkedIn Snapchat Pinterest - correct answer Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. - correct answer True Why would you want a service to help you manage and discover influence? To help you discover what hashtags are working the best To determine which channels are the most important To know what type of customer information to regularly monitor