Study Guide for HubSpot Marketing
Software Questions and Answers
Your CRM Database is available to only the marketing team so that contact information
is not shared between the sales and service team - CORRECT ANSWER-FALSE
Which tool exemplifies the all-in-one approach to reporting on your marketing
performance? - CORRECT ANSWER-A Campaigns
If you decided NOT to host your blog on HubSpot, you would NOT be able to use the
blog-specific reports in HubSpot. - CORRECT ANSWER-true
If your area of opportunity for growth is to improve your website conversion rate, what
would be the best kind of marketing project you could create using Marketing Hub, from
the options below? - CORRECT ANSWER-A content offer
Who should assist in identifying and documenting your business' buyer personas? -
CORRECT ANSWER-All the above
True or false? You can't develop a buyer persona until you have a testimonial you can
use from a real customer. - CORRECT ANSWER-False
your______ is/are the foundation you'll use to create personalized experiences for your
contacts in a scalable way for your business. - CORRECT ANSWER-Contacts database
your contact database is built upon the CRM - CORRECT ANSWER-True
What is the definition of contact management? - CORRECT ANSWER-A strategy that
focuses on using a software program to easily store and source a contact's information,
including their name, contact history, email information, and more.
____ is the breaking up of your contacts into smaller groups of similar people -
CORRECT ANSWER-Segmentation
Is there a difference between a report and a list? - CORRECT ANSWER-True
The _____ is designed to designate which state your conversations are in with your
contacts. - CORRECT ANSWER-lifecycle stage
Campaigns usually follow which goal setting framework - CORRECT ANSWER-Smart
Software Questions and Answers
Your CRM Database is available to only the marketing team so that contact information
is not shared between the sales and service team - CORRECT ANSWER-FALSE
Which tool exemplifies the all-in-one approach to reporting on your marketing
performance? - CORRECT ANSWER-A Campaigns
If you decided NOT to host your blog on HubSpot, you would NOT be able to use the
blog-specific reports in HubSpot. - CORRECT ANSWER-true
If your area of opportunity for growth is to improve your website conversion rate, what
would be the best kind of marketing project you could create using Marketing Hub, from
the options below? - CORRECT ANSWER-A content offer
Who should assist in identifying and documenting your business' buyer personas? -
CORRECT ANSWER-All the above
True or false? You can't develop a buyer persona until you have a testimonial you can
use from a real customer. - CORRECT ANSWER-False
your______ is/are the foundation you'll use to create personalized experiences for your
contacts in a scalable way for your business. - CORRECT ANSWER-Contacts database
your contact database is built upon the CRM - CORRECT ANSWER-True
What is the definition of contact management? - CORRECT ANSWER-A strategy that
focuses on using a software program to easily store and source a contact's information,
including their name, contact history, email information, and more.
____ is the breaking up of your contacts into smaller groups of similar people -
CORRECT ANSWER-Segmentation
Is there a difference between a report and a list? - CORRECT ANSWER-True
The _____ is designed to designate which state your conversations are in with your
contacts. - CORRECT ANSWER-lifecycle stage
Campaigns usually follow which goal setting framework - CORRECT ANSWER-Smart
