Peregrine Exam Day 13 Questions and Verified Answers| 100% Correct| Grade A+

Step 1 to develop a marketing plan - Document your business goals Step 2 - Develop a SWOT & Set Budget Step 3 - Define your target personas Step 4 - Develop marketing goal Step 5 - Create campaign and build activity plan marketing strategy - the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships Customers - those who pay to use an organization's goods or services Buyers - people in an organization's buying center who make an actual purchase Consumers - An organism that obtains energy and nutrients by feeding on other organisms or their remains. Positioning Strategies - cost leadership, differentiation, focus strategy goods and services - the objects (goods) and the actions (services) that people value and produce to satisfy human wants