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DPR1503 Assignment 4 (COMPLETE ANSWERS) 2024 - DUE 13 May 2024

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DPR1503 Assignment 4 Portfolio Examination 2024 ;100 % TRUSTED workings, explanations and solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... QUESTION 1 1.1 In the field of public relations, social media has become a very important tool. Identify any two social media platforms and discuss how they have been used in public relations activities. Use real-life examples and provide screenshots. (6) 1.2 There is no one universally accepted way of grouping or identifying publics of an organisation. Identify and explain publics according to Seitel (2011:43). (8) QUESTION 2 2.1 Discuss the manner in which persuasion works in the context of public relations. (2) 2.2 Identify and explain four ways of persuading someone in the public relations context. (8) 2.3 Explain the following concepts in the public relations context and provide an example of each: (a) Corporate image (b) Reputation (c) Identity (6) QUESTION 3 In your own words and using practical examples, explain the difference between issues management and crisis management. (10) QUESTION 4 Click on the link below to read the text, and then answer the question that follows: As the public relations practitioner in the Office of the KwaZulu-Natal’s MEC for Transport, Community Safety and Liaison, you have been given the task of implementing a campaign to promote the use of the new number plate system for motorists in the province. Discuss how you could use diffusion of innovation theory to promote the adoption of the new number plates by motorists. (10) QUESTION 5 Explain the role or purpose of public relations according to systems theory. (10) TECHNICAL PRESENTATION (5) The criteria for evaluating the technical presentation of your assessment are as follows: Technical presentation element Mark Introduction and conclusion 1 Completed Declaration of Own Work 1 Table of contents 1 In-text referencing 1 List of sources consulted 1 TOTAL [65]

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DPR1503
ASSIGNMENT 4 2024
EXAM PORTFOLIO
UNIQUE NO.
DUE DATE: 13 MAY 2024

, UNIVERSITY OF SOUTH AFRICA

COLLEGE OF HUMAN SCIENCES

DEPARTMENT OF COMMUNICATION SCIENCE




Name of module: Introduction to Public Relations

Module code: DPR1503

Assessment: 04

Portfolio Examination

Marks: 65

Due date: 13 MAY 2024




Lecturers: Mr Joseas Mphaga

Mr Gibson Chauke

, Instructions for completing Assessment 04

• This assessment consists of five (5) compulsory questions and is marked out of 65.
• Plagiarism in any form will not be tolerated.
• No late submissions will be accepted.
• Only online submissions via myUnisa will be accepted. E-mailed assessments and
assessments sent by post will be returned unmarked.
• Please include a cover page reflecting your student details, module information and
assessment details.
• Please include a completed Declaration of Own Work. If you do not do this, you will
automatically receive a mark of zero.
• Make sure that your assessment complies with the requirements for the technical
presentation of assessments as stipulated by the department. You will find the
information you need in Tutorial Letter CMNALLE/301, which you will find in the
Additional Resources folder on myUnisa.
• You need to draw up a table of contents for your assessment.
• Your assessment must include an overall introduction and a conclusion.
• Your answers should be in essay format, unless we have stated otherwise.
• Consult and acknowledge academic sources. Acknowledge your sources by means
of both in-text references and a comprehensive list of sources consulted.
• Before submitting your assessment, please check it in order to correct grammatical
and punctuation errors.
• Use Arial 12 pt and 1.5 spacing and justify your text.
• Please use South African or British English, not American English.
• Your assessment submission must be in PDF.
• You are welcome to contact us if you have queries or require clarification and/or
assistance. Our contact details are on myUnisa.

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