REVISION SAMPLE MEDIA MANAGEMENT

MEDIA MANAGEMENT SAMPLE REVISION QUESTIONS.

FOR JOURNALISM AND MASS MEDIA/COMMUNICATION STUDENTS.



a) Discuss the future of media professionals as a critical issue in current media management
practice (30 marks)
b) Discuss legal, political and regulatory issues associated with media management in
Kenya (30 marks)
c) Critically examine how media managers should address the challenge of competition
within the media industry(30 marks)
d) Discuss the necessity of ethics and underlying benefits in managing media institutions in
Kenya (30 marks)
e) Discuss issues of gender in relation to management of media institutions in Kenya (30
marks)
f) Review the impact of technologies and digitization in management of media today (30
marks)
g) Show why communication and human relations management are important aspects of
media management(30 marks)