Google ads certification assessment EXAM QUESTIONS &ANSWERS GRADED A+

2 ad format options Efficiency Control 3 core components of smart display campaigns utomated bidding Automated targeting Automated creatives 3 principles google ads is built around Relevance Control Results 4 main bidding strategies to choose from Enhanced cpc Maximize conversions Target roas Ad formats Ad formats -there are two main types of ad formats you can leverage for your display campaign: —responsive display ads: greater efficiency and scale —uploaded ads (image &amphtml): greater control Affinity audiences With affinity audiences, you can reach tv-like audiences based on a holistic picture of their lifestyles, interests, and passions. Choose form onver 100 segments based on online behavior googles; best in class algorithm distinguishes these users that are truly passionate about a topic rather than those who are merely interested Amphtml ads -enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of amp to building and serving ads. Key benefits: -faster ads drive better performance: amphtml ads are 6x faster than regular ads on amp pages, making them viewable, more effective, and more likely to perform wel