Certified Digital Marketing Certificate Exam Questions & Answers 100% Accurate!!

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - ANSWER-1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? - ANSWER-1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your competitor's target market to find out how active their community is and what their audience is saying about their brand. What tool or source of information is best suited to provide this competitive insight? - ANSWER-Social Media What are the main benefits of a 360 campaign? - ANSWER-Covers the entire buying cycle Optimizes for scale and balance A person reads an article about the effects of sun damage on skin and searches Google for the best way to protect their skin. They discover your company's blog about the 'Top ten ways to protect your skin in the sun'. What marketing function and stage in the buyer's journey are aligned in this scenario? - ANSWER-Awareness function + the awareness stage What are the qualities of effective content? - ANSWER-Personalized Relevant What do you need to concentrate on when conducting a competitor content audit? - ANSWER-Their social following New format adoption You are developing a content calendar for the quarter. You have included the copy and format that you are going to use, the theme, the date and the time the post is to be published. What element are you missing? - ANSWER-The creative The platform You have defined your personality and brand and identified your audience. What is the next step involved in creating your brand business story? - ANSWER-Map story to personas You are looking to promote your content and have decided to team up with a company who can create content on your behalf. What is this method of content promotion known as? - ANSWER-Affiliate Marketing Two of the three key components for assessing the ROI of your content marketing efforts are investment in content and performance of content. What is the third component? - ANSWER-Long tail benefits The five stages of the Buyer's Journey are Awareness, Interest, Consideration, Conversion, and Retention. Which stages are most influenced by social media marketing? - ANSWER-Awareness Interest What are some of the best practices that you should follow when setting up a social media account for a business? - ANSWER-Include CTAs in your cover photo Use a profile image that depicts your brand When setting up a Twitter page for a business, which actions should you take? - ANSWER-Add a profile photo and company bio Create a standard Twitter account for your business Which statements about setting up a Snapchat page for a business are true? - ANSWER-Sign up by downloading the Snap App on your mobile phone Avail of extra functionality by signing up to Ads Manager Your digital marketing intern was about to regram a follower's post on your Instagram account. Analyze the images shown and outline which best practices for regramming UGC have yet to be applied? - ANSWER-Give credit to owner Avoid editing content How can you optimize ad serving on Facebook and Instagram? - ANSWER-Use Link Clicks to serve ads to people who are most likely to click on them Use Daily Unique Reach to show your ad once per day to your audience Which native tools can provide rich insight into the performance of Facebook campaigns? - ANSWER-Audience Insights Ads Manager You run an online fitness and nutrition blog whose primary SEO objective is brand awareness. Traffic coming to the blog is low so you want to leverage SEO to help drive awareness among new visitors. Which SMART objective is most relevant based on the SEO objective for the blog? 1. Get links to your website from three of the top five industry news websites in the next six months 2. Double the page views for our highest ad revenue pages in 24 months 3. Generate 35% more online sales for our top 10 converting landing pages in the next 10 months 4. Grow returning visitors from SEO from 3% to 5% within 12 months - ANSWER-Get links to your website from three of the top five industry news websites in the next six months You are carrying out SEO keyword research for your product or service. You have picked a topic to research, brainstormed and now have a significant number of keywords around the topic. Following best practice, what are the next steps towards successful keyword research? - ANSWER-Prioritize keywords Review keyword value Which website characteristics are also considered technical SEO ranking factors? - ANSWER-Site speed HTTPs You have measured your website's SEO performance and have found that your technical SEO efforts have not paid off as expected. What questions should you consider to help improve performance? - ANSWER-Are there any URL errors reported? Have your key landing pages been indexed? What are the benefits of using pay-per-click advertising? - ANSWER-Results are relevant to a user's needs Metrics are easily measured The image shown demonstrates how a TV campaign could be structured in Google Ads. What level does "HDTV" and "Smart TV" represent in this example? - ANSWER-Ad Group Level You have estimated the number of clicks a paid search campaign will generate. What do you need to do to forecast the budget required for the campaign? - ANSWER-Multiply Clicks by CPC When an ad enters a Google Ads bid auction, what factors help determine the order in which it is served? - ANSWER-Estimated CTR Max CPC bid of competitors How do you measure valuable click actions generated on your site using Google Ads? - ANSWER-Add Conversion Tracking What paid search campaign performance data can you analyze if you link a Google Ads account to Google Analytics? - ANSWER-Detailed website engagement metrics Return on Ad Spend for e-commerce activity