Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Alre ady Passed 2024 Characteristics of a service and example for each - Answer ✔️✔️-Inseparability - Bank visit Intangibility - University Course Variability - Customer Servic e Perishability - Airline flight What are Kotler's 4 Market Strategies? - Answer ✔️✔️-Product, place, price, promotion What are Porter's 5 forces? - Answer ✔️✔️-Bargaining power of suppliers Bargaining power of customers Threat of new entrants Threat of substitute products = Competitive Rivalry The seven (7) phases of complete product life cycle (AIPMM version) - Answer ✔️✔️-1) Conceive 2) Plan 3) Develop 4) Quality 5) Launch 6) Deliver 7) Retire What are the steps of the New Product Development/Acquisition Process? - Answer ✔️✔️-1) New Product Development/ Acquisition Commercialization & Manufacturing Operations ------------------------------------------------------ 2) Introduction 3) Growth, Ma turity, Decline 4) Withdrawal Product/Market Expansion grid (aka: Ansoff Matrix) - Answer ✔️✔️- Write a positioning statement - Answer ✔️✔️-For [target customer] who [statement of the need or opportunity] the [product name] is a [product category] that [ statement of key benefit - that is, compelling reason to buy] Unlike [primary competitive alternative] our product [statement of primary differentiation] Fill in the Product Life Cycle for Introduction Marketing objective: Competition: Product: Price: Promotion: Place: - Answer ✔️✔️-Marketing objective: Gain awareness Competition: None Product: One Price: Skimming or penetration Promotion: Inform, educate Place: Limited Fill in the Product Life Cycle for Growth Marketing objective: Competition: Product: Price:
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Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Already Passed 2024
Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Already Passed 2024 Characteristics of a service and example for each - Answer ️️ -Inseparability - Bank visit Intangibility - University Course Variability - Customer Service Perishability - Airline flight What are Kotler's 4 Market Strategies? - Answer ️️ -Product, place, price, promotion What are Porter's 5 forces? - Answer ️️ -Bargaining power of suppliers Bargaining power of customers Threat of new entrants Threat of substitute products = Competitive Rivalry The seven (7) phases of complete product life cycle (AIPMM version) - Answer ️️ -1) Conceive 2) Plan 3) Develop 4) Quality 5) Launch 6) Deliver 7) Retire What are the steps of the New Product Development/Acquisition Process? - Answer ️️ -1) New Product Development/ Acquisition Commercialization & Manufacturing Operations ------------------------------------------------------ 2) Introduction 3) Growth, Maturity, Decline 4) Withdrawal Product/Market Expansion grid (aka: Ansoff Matrix) - Answer ️️ - Write a positioning statement - Answer ️️ -For [target customer] who [statement of the need or opportunity] the [product name] is a [product category] that [statement of key benefit - that is, compelling reason to buy] Unlike [primary competitive alternative] our product [statement of primary differentiation] Fill in the Product Life Cycle for Introduction Marketing objective: Competition: Product: Price: Promotion: Place: - Answer ️️ -Marketing objective: Gain awareness Competition: None Product: One Price: Skimming or penetrat
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