B2+ Business partner
Vocabulary unit 1-4
Market research An essential part of any Marktonderzoek
business strategy, to find
out information about a
particular market
Quantitative Relating to research Kwantitatief
where the results can be
shown in the form of
numbers, percentages,
etc
Product tester Someone who tries out Producttester
something new to
determine how well it
performs
Impact The effect or influence Impact
that an event, situation,
etc., has on someone or
something
Respondent Someone who answers a Deelnemer
set of questions,
especially in a survey
Gauge A method to measure Meten
how people feel about
something or the effect
that something is likely
to have on them
Researcher A person whose job is to Onderzoeker
study a particular
subject to find out new
things about it
Qualitative Relating to the quality or Kwalitatief
standard of something
rather than the quantity
Gather Collect or accumulate Verzamelen
over a period of time
Viable Used to describe Haalbaar
something that is
realistic and therefore
may succeed
Data analysis Measure how people Data-analyse
feel about something or
the effect that
something is likely to
have on them
1
, Qualitative research Qualitative research gathers Kwalitatief onderzoek
information to find out how
good a product is
Primary research Primary research consists of Primair onderzoek
new data
Customer satisfaction A company can judge the Klantentevredenheid
level of customer
satisfaction by using market
research tools
A viable product A viable product has a good Een levensvatbaar product
chance of selling well
A sample size A sample size is the number Een steekproef
of people used by
researchers to get
information they need
To gauge When a company want to Meten
gauge how people may
respond to a product, they
watch their reactions to it
A focus group A small diverse group of Een focusgroep
participants chosen using
criteria to represent target
customers for a new
product or service. A
company brings them
together with a moderator
who asks questions to find
out what they think to
gather qualitative data.
Open question Vraag waar je open op kan Een open vraag
antwoorden
Leading question Antwoord moet in een Een lijdende vraag
bepaalde richting, want je
word gestuurd dooor de
vraag die wordt gesteld
Diverse very different from each Verschillend, gevarieerd
other
Participants People who take part in an Deelnemers
activity or event
Criteria Standards to judge Criteria, normen
something
Target audience A specific group which a Doelgroep
product or service is aimed
at
Moderator Someone whose job is to Beheerder, gespreksleider
control a discussion
between people
2
Vocabulary unit 1-4
Market research An essential part of any Marktonderzoek
business strategy, to find
out information about a
particular market
Quantitative Relating to research Kwantitatief
where the results can be
shown in the form of
numbers, percentages,
etc
Product tester Someone who tries out Producttester
something new to
determine how well it
performs
Impact The effect or influence Impact
that an event, situation,
etc., has on someone or
something
Respondent Someone who answers a Deelnemer
set of questions,
especially in a survey
Gauge A method to measure Meten
how people feel about
something or the effect
that something is likely
to have on them
Researcher A person whose job is to Onderzoeker
study a particular
subject to find out new
things about it
Qualitative Relating to the quality or Kwalitatief
standard of something
rather than the quantity
Gather Collect or accumulate Verzamelen
over a period of time
Viable Used to describe Haalbaar
something that is
realistic and therefore
may succeed
Data analysis Measure how people Data-analyse
feel about something or
the effect that
something is likely to
have on them
1
, Qualitative research Qualitative research gathers Kwalitatief onderzoek
information to find out how
good a product is
Primary research Primary research consists of Primair onderzoek
new data
Customer satisfaction A company can judge the Klantentevredenheid
level of customer
satisfaction by using market
research tools
A viable product A viable product has a good Een levensvatbaar product
chance of selling well
A sample size A sample size is the number Een steekproef
of people used by
researchers to get
information they need
To gauge When a company want to Meten
gauge how people may
respond to a product, they
watch their reactions to it
A focus group A small diverse group of Een focusgroep
participants chosen using
criteria to represent target
customers for a new
product or service. A
company brings them
together with a moderator
who asks questions to find
out what they think to
gather qualitative data.
Open question Vraag waar je open op kan Een open vraag
antwoorden
Leading question Antwoord moet in een Een lijdende vraag
bepaalde richting, want je
word gestuurd dooor de
vraag die wordt gesteld
Diverse very different from each Verschillend, gevarieerd
other
Participants People who take part in an Deelnemers
activity or event
Criteria Standards to judge Criteria, normen
something
Target audience A specific group which a Doelgroep
product or service is aimed
at
Moderator Someone whose job is to Beheerder, gespreksleider
control a discussion
between people
2
