Hubspot Digital Marketing Certification Exam

True or false: Digital advertising has no impact on your organic marketing efforts. - Answer- False Which of the following can digital advertising help you accomplish? - Answer- Get more results in the search engine results pages Organic reach on social media networks like Facebook is: - Answer- Shrinking Which of the following is a reason why advertising was not originally part of the inbound playbook? - Answer- It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted, and there wasn't the ability to take over control of the content. (All of the Above) While Facebook focuses on targeting your ads based on your audience's interests, Google Ads focuses on targeting your ads based on your audience's - Answer- Intent What's retargeting? - Answer- Targeting people who are already familiar with your brand Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly competitive and consumers are known to not be very brand loyal. Which paid media initiative will likely be most successful for this business? - Answer- Display ads showing the class's value The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals is to build up the newsletter subscription database. They have a campaign and budget in place but the manual bidding strategy does not always spend their daily budget. Which of the following automated bidding strategies will help get the most out of the budget for this campaign? - Answer- Maximize Conversions Which of the following should be the first way you optimize your paid media campaigns? - Answer- Bidding At what stage in the buyer's journey is demographic targeting most effective? - Answer- Awareness Select all that apply. With behavioral targeting, you could reach people who: viewed your pricing page researched a topic related to your industry are located in Australia