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MNG3702 (Strategic Implementation and Control IIIB)

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2022/2023
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MNG3702 QUESTIONS AND ANSWERS

70% is guaranteed.
NB: Paraphrasing refers to the restatement of a text in different words.


JAN/FEB 2023



1.1 In your opinion, what changes can be expected in the company due to the
elevation of sustainability as a core value? Substantiate your answer in no more
than 50 words. (5 marks)

Sustainability is a significant aspect of the company’s long-term strategy for
profitable growth and the opportunity that energy transition serves for the
company to set shareholder value. The company’s persistent strive to
sustainability empowers them to establish and accomplish significant
environmental, social and governance goals, manufacture innovative goods,
technologies and services to support its customers towards their sustainability
path.

1.2 Identify an example of ‘put our values into action’ from the case, specifically with
regards to sustainability as a core value. (1 mark)

The Code of Conduct supports Caterpillar’s personnel put their values and
principles into practice every day through presenting detailed directive towards
the behaviours and actions that promote their values of integrity, Excellence,
Teamwork, Commitment and Sustainability.


1.4 Explain where the values of Caterpillar fits into the layers of its organisational
culture. In your answer, you need to explain the various layers of organisational
culture and explain where values fit into these layers as applied to Caterpillar. (6
marks).


Visible artefacts: these are everywhere and are visible to the whole company.
They can be seen in the name of a company, its personnel, goods, premises,
mechanisms, and contracts. Artefacts are divided into three meaningful
dimensions that include instrumentality, aesthetics, and symbolism. According to
the case study, the developed technologies concentrate on telematics to digitally
associate and oversight assets, alert owners to predictive maintenance
opportunities to develop uptime, enhance operator directive and awareness and




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, assisting operations of the whole sizes and types work more efficiently, profitably,
and safely. Passionate and dedicated personnel determine Caterpillar’s culture.

Espoused values and norms: Regarded as the composition of values and norms
shared by people and groups who work as a team. These comprise of beliefs
and behaviours in the company. Based on the case study, Caterpillar Inc.
adjusted the Code to promote Sustainability as a major value, clarify, innovate or
develop specific provisions, and enhance readability for personnel.


Taken-for-granted assumptions: These refers to to the organisational artefacts,
values, and norms that increase assumptions, which measure the technique in
which the personnel perform into a company. If a solution to a problem works
often, then it gets taken for granted. For instance, the Code is applicable to the
daily activities of personnel of Caterpillar Inc., its subsidiaries and connects
globally and members of its board of directors. The Code of Conduct supports
Caterpillar’s personnel put their values and principles into practice every day
through presenting detailed directive towards the behaviours and actions that
promote their values of integrity, Excellence, Teamwork, Commitment and
Sustainability.


QUESTION 2


2.1 Identify the structural form implemented by Caterpillar. (2 marks)
The holding company structure
2.2 In your opinion, is the identified structural form appropriate for the company?
Substantiate your answer in no more than 20 words. (6 marks)
Yes, because it is appropriate for companies that drive a restructuring strategy,
buying, selling or taking over other companies.




QUESTION 3
3.1 Differentiate between the various types of strategic control. (8 marks)
Premise control: It is developed to monitor systematically and continuously the
premises whereby a strategy is grounded are still correct. If a planning premise is
no longer valid, therefore the strategy needs to adapt or be transformed to reflect
a changing reality.
Strategic surveillance: This kind of strategic control developed to examine a wide
range of events within and outside the company, which may possibly affect the
company’s existing strategy.


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