Summary Production And Consumption Of Digital Media: Theory And Application (S0G76a)

Production and Consumption of Digital
Media: Theory and Application (4ects)

,Table of contents:

Lecture 1: Introduction

Lecture 2: Changes in Media Production, Aggregation and Distribution

Lecture 3: Media Convergence

Lecture 4: Alternative media

Lecture 5: Europeanisation of the regulation of media markets in the EU

Lecture 6: Current debates Public Service Media

Lecture 7: Current trends & challenges in Europe’s media production & distribution

Lecture 8+9: User-Generated Content, Mis- and Disinformation

, Lecture 1: Introduction
She will only ask about stuff in PowerPoint, not the key readings
Introduction - Setting the scene:
- Relevance of digital media
- Technological innovation

Relevance of digital media:
What is digital media:
- Digital media devices
- Digital media types
- Digital media formats

Digital media businesses:
- Legacy media going online (e.g. NY Times)
- Digital-born media (e.g. Buzzfeed)
- Online platforms (e.g. FB)

The value chan:
- Media companies form mutual sequences of essential links
- Each link comprises a specific activity and adds value as such
- The (vertical) value chain is the most basic form:

Production (producing media content) → Aggregation (combining, packaging in a
coherent, encompassing product) → Distribution (sell finished product to consumer)




Relevance of Digital Media
- Digital media businesses produce, aggregate and distribute…
- different content…
- for different purposes

, Digital news report - mycket statistik

Conclusions
- Current status:
- Digital media businesses → legacy media, digital-born media, online
platforms
- Digital media businesses produce, aggregate and distribute news (among
other content)
- Most people → side door access to news
- Smartphone most important dig device for news use
- Social media platforms are a key gateway to news use, but the popularity of
platforms varies across countries and generations
- Social media are the most important source for news among young people -
number of news avoiders increases
- How did we get here? → Technological Innovation



Technological innovation:
Innovation changes:
- Media products and services
- Processes of production and distribution of media
- the ownership and financing of media
- the roles of users
- ideas of media

Dichotomy of innovation
- Incremental innovations: small changes of products or processes which does not
change user behavior etc
- Disruptive innovations: radical innovations that have far-reaching consequences on
products/daily life/

Evolution of media formats and media types:
- World Wide Web created in 1991 - origins back to the space race
- Eisenhower → DARPA
- Attack-proof electronic infrastructure for research results
- Instant, electronic human communication across time and space → however,
with limited users
- Hypertext was developed → link WWW released by CERN in 1999
at the time
- internet was difficult, adoption slowly → tipping point mid 90s
- Rate of adoption skyrocketed past any previous media innovation
- Transmitting images led to more adoption
- Next tipping point 95 - search machine by Yahoo!
- Internet diffused into global society
- Today usage expands on a yearly basis → internet as a media outlet for an
overwhelming majority