ENTREPRENEURSHIP AND
NEW BUSINESS
DEVELOPMENT
SUMMARY
KU Leuven
2022-2023
, TABLE OF CONTENTS
Chapter 1: Introduction
Chapter 2: Recognizing Opportunities & Idea Generation
Chapter 3: Feasibility Analysis
Chapter 4: Writing a Business Plan
Chapter 5: Analyzing the Industry & Target Market
Chapter 11: Marketing
Chapter 6: Product Development Plan & Business Plan
Chapter 9: Building a New Venture Team
Chapter 10: Getting Funding & Financing
Chapter 8: Financial Strength & Viability
Chapter 13: Preparing for Growth
Chapter 14: Strategies for Firm Growth
NEW BUSINESS
DEVELOPMENT
SUMMARY
KU Leuven
2022-2023
, TABLE OF CONTENTS
Chapter 1: Introduction
Chapter 2: Recognizing Opportunities & Idea Generation
Chapter 3: Feasibility Analysis
Chapter 4: Writing a Business Plan
Chapter 5: Analyzing the Industry & Target Market
Chapter 11: Marketing
Chapter 6: Product Development Plan & Business Plan
Chapter 9: Building a New Venture Team
Chapter 10: Getting Funding & Financing
Chapter 8: Financial Strength & Viability
Chapter 13: Preparing for Growth
Chapter 14: Strategies for Firm Growth
