Minority Influence
↳ to and behaviour
refers now one person or small
group influences the
beliefs of other
people
.
majority)
↳ the
minority may rngwence just
one
person or a
group of people ctne this is different from
-
,
C
conformity where the majority does the
influencing conformity
is sometimes
referred to as a '
majority influence
-
Internalization C.
beliefs change)
behaviour /
majority influence leads to intematisation both public and private beliefs are
changed
-
three commitment flexability
processes consistency
: .
, ,
Consistency :
( always doing the same thing
•
means the
majority's view more interest
gains
•
consistency makes others rethink their own views
a.
synchronic consistency [
people in the majority are all
saying the same thing
b. Diachronic time
consistency C
they've been
saying the same thing for some
commitment:c showing deep involvement
attention activities
leg through
•
helps gain : extreme
•
activities must create some risk to the to demonstrate commitment to the
minority cause
C attention)
augmentation principle majority pay even more
Flexibility 1 Showing willingness to listen to others
•
the
minority should balance consistency and flexibility so
they dont
appear ridgid
Nemeth Cla 86)
arguments/ behaviours
•
argued that being consistent and repeating the same is seen as
rigid
and
off-putting to the
majority
.
•
Instead , the minority should
adapt their
point of view and accept reasonable counterarguments
Explaining the
process of minority influence
•
Individuals think
deeply About the minority position because it is new / unfamiliar .
Snowball effect
•
overtime more become
'
converted ! switch to the
people There is a from the
minority
-
majority .
•
the move this happens ,
the faster the rate of conversion
•
Gradually the minority view becomes the majority and social
changed has occurred .
↳ to and behaviour
refers now one person or small
group influences the
beliefs of other
people
.
majority)
↳ the
minority may rngwence just
one
person or a
group of people ctne this is different from
-
,
C
conformity where the majority does the
influencing conformity
is sometimes
referred to as a '
majority influence
-
Internalization C.
beliefs change)
behaviour /
majority influence leads to intematisation both public and private beliefs are
changed
-
three commitment flexability
processes consistency
: .
, ,
Consistency :
( always doing the same thing
•
means the
majority's view more interest
gains
•
consistency makes others rethink their own views
a.
synchronic consistency [
people in the majority are all
saying the same thing
b. Diachronic time
consistency C
they've been
saying the same thing for some
commitment:c showing deep involvement
attention activities
leg through
•
helps gain : extreme
•
activities must create some risk to the to demonstrate commitment to the
minority cause
C attention)
augmentation principle majority pay even more
Flexibility 1 Showing willingness to listen to others
•
the
minority should balance consistency and flexibility so
they dont
appear ridgid
Nemeth Cla 86)
arguments/ behaviours
•
argued that being consistent and repeating the same is seen as
rigid
and
off-putting to the
majority
.
•
Instead , the minority should
adapt their
point of view and accept reasonable counterarguments
Explaining the
process of minority influence
•
Individuals think
deeply About the minority position because it is new / unfamiliar .
Snowball effect
•
overtime more become
'
converted ! switch to the
people There is a from the
minority
-
majority .
•
the move this happens ,
the faster the rate of conversion
•
Gradually the minority view becomes the majority and social
changed has occurred .
