Conformity
Asch C. 1951) Basline procedure
AIMS :
he devised a procedure to measure the extent that
people conformed to the opinion of others , even in a
situation when the
'
others answers are clearly wrong .
Findings and Baseline study :
Asch found that the naive
participants conformed
36.8% the time This shows a
high level of conformity
of
.
When the situation is
unambiguous .
There were individual differences , 25%
of the
participants never gave a wrong answer Cie never
:
conformed)
75% conformed at least once
Asch conducted he showed
further studies where
that certain variables lead to less or more
conformity -
( comparison
•
lines
- They were shown 2
large cards .
On one was a
standard wine and the other were 3 comparison
I
on
lines One
.
of the 3 comparison lines was the same
length as the standard line and the other 2
were always clearly different .
Each
group
member stated which
of the 3 lines matched
✗ A B C
the standard one .
Lpp standard wise
variables Asch :
investigated by
variable 2 :
Group size
Asch varied the number of Confederates in each
group between 1 and 25C total group size
between 2 and I 6)
Asch C. 1951) Basline procedure
AIMS :
he devised a procedure to measure the extent that
people conformed to the opinion of others , even in a
situation when the
'
others answers are clearly wrong .
Findings and Baseline study :
Asch found that the naive
participants conformed
36.8% the time This shows a
high level of conformity
of
.
When the situation is
unambiguous .
There were individual differences , 25%
of the
participants never gave a wrong answer Cie never
:
conformed)
75% conformed at least once
Asch conducted he showed
further studies where
that certain variables lead to less or more
conformity -
( comparison
•
lines
- They were shown 2
large cards .
On one was a
standard wine and the other were 3 comparison
I
on
lines One
.
of the 3 comparison lines was the same
length as the standard line and the other 2
were always clearly different .
Each
group
member stated which
of the 3 lines matched
✗ A B C
the standard one .
Lpp standard wise
variables Asch :
investigated by
variable 2 :
Group size
Asch varied the number of Confederates in each
group between 1 and 25C total group size
between 2 and I 6)
