UNIT 17 - STRUCTURE
Unit 17 – Digital Marketing – Assignment 1 – LAB
, Unit 17 – Digital Marketing – Assignment 1 – LAB
Learning aim B: Investigate the effectiveness of existing digital
marketing campaigns.
IMPORTANT POINTS:
If you want to have a better understanding of this unit or get access to
other resources related to this unit, check out our website:
https://www.btecbguide.com
As always create an introduction paragraph to your coursework.
Add images to your coursework to reflect your points.
You must reference your work correctly.
B.P3 Discuss the digital strategies that a selected business
uses to meet two different objectives. + B.P4 Outline different
compensation models used in digital marketing. + B.M2
Analyse the different digital strategies and compensation
models used to create brand recognition and brand loyalty.
Section 1:
Choose a well-known business to talk about then create a synopsis of the business
When was the company founded and by who?
What products/services do they offer?
What sector/market do they operate in?
Talk about their recent success this includes:
o their revenue, stock price and market capitalisation.
Talk about:
o their pricing strategies
o their target markets
Section 2:
Talk about at least 2 marketing campaigns that your chosen company has
conducted. You must include:
o The year your chosen company launched the marketing campaign.
o A description of the advertisements or promotion:
For instance, if it is an advert, describe what is happening in the
advert.
o An explanation of why your chosen company have conducted the
marketing campaign.
What is the goal of the marketing campaign?
o What was the result of conducting that marketing campaign?
Unit 17 – Digital Marketing – Assignment 1 – LAB
, Unit 17 – Digital Marketing – Assignment 1 – LAB
Learning aim B: Investigate the effectiveness of existing digital
marketing campaigns.
IMPORTANT POINTS:
If you want to have a better understanding of this unit or get access to
other resources related to this unit, check out our website:
https://www.btecbguide.com
As always create an introduction paragraph to your coursework.
Add images to your coursework to reflect your points.
You must reference your work correctly.
B.P3 Discuss the digital strategies that a selected business
uses to meet two different objectives. + B.P4 Outline different
compensation models used in digital marketing. + B.M2
Analyse the different digital strategies and compensation
models used to create brand recognition and brand loyalty.
Section 1:
Choose a well-known business to talk about then create a synopsis of the business
When was the company founded and by who?
What products/services do they offer?
What sector/market do they operate in?
Talk about their recent success this includes:
o their revenue, stock price and market capitalisation.
Talk about:
o their pricing strategies
o their target markets
Section 2:
Talk about at least 2 marketing campaigns that your chosen company has
conducted. You must include:
o The year your chosen company launched the marketing campaign.
o A description of the advertisements or promotion:
For instance, if it is an advert, describe what is happening in the
advert.
o An explanation of why your chosen company have conducted the
marketing campaign.
What is the goal of the marketing campaign?
o What was the result of conducting that marketing campaign?
